IMI recognizes there are times when clients are impacted by time constraints which led to the development of IMI Certainty™
Certainty™ is a scaled version of our base Concept testing tools which means we continue to leverage IMI’s database and actions standards while using a shorter, more formatted approach to drive time efficiencies
What You Get
Details
Min IR rate of 70%+
8 min survey / standard questions & metrics
N = 150 per concept
Monadic testing – no preference
One language – additional languages = additional investment
4 to 5 business day turnaround for results
What is it?
Certainty with Certainty™
Developed over 25 years and 12,000+ evaluations of correlating pre-launched consumer intention with in market post-launch market realities.
Best in Class
Top 10%
Very Good
Top 11-30%
Marginal
31-60%
Not Effective
Bottom 40%
Sentiment and Support Created with Relief Efforts – Fort McMurray
Brand Optimization / Live Engagement
Love What You See?
Contact Us & Let’s Collaborate!