Certainty™ is a scaled version of our base Concept testing tools which means we continue to leverage IMI’s database and actions standards while using a shorter, more formatted approach to drive time efficiencies
Min IR rate of 70%+
8 min survey / standard questions & metrics
N = 150 per concept
Monadic testing – no preference
One language – additional languages = additional investment
4 to 5 business day turnaround for results
Developed over 25 years and 12,000+ evaluations of correlating pre-launched consumer intention with in market post-launch market realities.
Best in Class
Top 10%
Very Good
Top 11-30%
Marginal
31-60%
Not Effective
Bottom 40%
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