What It Is

IMI recognizes there are times when clients are impacted by time constraints which led to the development of IMI Certainty™

Certainty™ is a scaled version of our base Concept testing tools which means we continue to leverage IMI’s database and actions standards while using a shorter, more formatted approach to drive time efficiencies

What You Get


Min IR rate of 70%+

8 min survey / standard questions & metrics

N = 150 per concept

Monadic testing – no preference

One language – additional languages = additional investment

4 to 5 business day turnaround for results

What is it?

Certainty with Certainty™

Developed over 25 years and 12,000+ evaluations of correlating pre-launched consumer intention with in market post-launch market realities.

Best in Class

Top 10%

Very Good

Top 11-30%



Not Effective

Bottom 40%

Rio 2016

Emerging Media / Live Engagement

Love What You See?
Contact Us & Let’s Collaborate!