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Featured Insights

Blog Article

Canadian Consumers Are Paying Attention And Some Brands Are Standing OutIn the midst of ongoing trade tensions, Canadian consumers are speaking loudly with their wallets. Recent insight reveals which brands are successfully connecting with Canadians by demonstrating their commitment to the country during challenging economic times. Read more

Photo by Getty Images, courtesy of Unsplash

Blog Article

Your NPS Score – What Else Do You Need to Consider? As a B2B Marketing Director or C-Suite executive, you're likely familiar with Net Promoter Score (NPS) as a key metric for measuring your brand strength and customer loyalty. While NPS has become ubiquitous across industries for good reason, our experience reveals that interpreting these scores requires nuance and additional context to drive meaningful business decisions. We wanted to point out a couple of things that you should consider when reviewing your NPS data, and how to optimize moving forward.Read more

Blog Article

Explore Canada: How Canadian Brands, Destinations, and Service Providers Can Win Big Right Now A major shift is underway: more Canadians are choosing to explore their own backyard instead of heading south.Read more

Photo by Natalia Blauth, courtesy of unsplash

Blog Article

Sampling Builds Trust — and Consumers Are Ready for It In today's increasingly complex marketplace, Canadian businesses face a pivotal moment of opportunity. As trade tensions and tariff conflicts reshape consumer attitudes, a remarkable trend has emerged: Canadians are demonstrating unprecedented interest in discovering and supporting domestic products. Our latest consumer research reveals this shift isn't subtle—it's dramatic and widespread. Read more