Insight. Driving. Profit.

For over five decades, we’ve empowered global marketers to unlock potential, drive performance, and shape the future of their brands with confidence.

Upcoming Webinar

Accelerating Your Brand In Turbulent Times

Join IMI International's SVP Vanessa Toperczer for an update on consumer sentiment, passions, actions and intentions.​

Discover actionable insights on what brands, products and services can do to accelerate during turbulent times.

Insight-driven solutions proven to fuel growth

IMI asks the right questions, uncovers compelling insight, and delivers effective solutions to drive growth.

+200
Client Partners
+50K
Case Studies
+45
Countries

TRUSTED ACROSS INDUSTRIES

Automotive

Automotive

Financial Services

Financial Services

Lottery & Gaming

Restaurant & QSR

Charity & Cause

Healthcare

We help you focus on the essential and remove the noise

With expertise across global markets, we are valued and trusted strategic partners in uncovering actionable insight aligned with the unique strategic goals of each client.

Discover

Discover the foundational insight to uncover opportunity and develop solutions needed to fuel profitable growth.

Confirm

Fact-based guidance to confirm the optimal direction, confirming against normative benchmarks across a variety of industries and categories.

Optimize

Transform marketing performance into knowledge that drives future success and ROI.

Insight-driven solutions for every step of the consumer journey.

From initial discovery to guide your strategy through to confirming the strongest decisions to drive your ROI to effective measurement and driving continual improvement.

Stay Ahead with Marketing Insights That Matter

Get exclusive access to thought leadership, case studies, and actionable insights that help you stay on the cutting edge of marketing excellence.

By submitting this form, you agree to receive marketing communications from IMI International according to the Terms and Conditions and Privacy Policy. You can unsubscribe at any time.
You're subscribed!

Featured Insights

Getty Images courtesy of Unsplash
Blog Article
Canadian Consumers Are Paying Attention And Some Brands Are Standing OutIn the midst of ongoing trade tensions, Canadian consumers are speaking loudly with their wallets. Recent insight reveals which brands are successfully connecting with Canadians by demonstrating their commitment to the country during challenging economic times. Read more
Photo by Getty Images, courtesy of Unsplash
Blog Article
Your NPS Score – What Else Do You Need to Consider? As a B2B Marketing Director or C-Suite executive, you're likely familiar with Net Promoter Score (NPS) as a key metric for measuring your brand strength and customer loyalty. While NPS has become ubiquitous across industries for good reason, our experience reveals that interpreting these scores requires nuance and additional context to drive meaningful business decisions. We wanted to point out a couple of things that you should consider when reviewing your NPS data, and how to optimize moving forward.Read more
Photo by Tim Gouw, courtesy of Unsplash
Blog Article
Explore Canada: How Canadian Brands, Destinations, and Service Providers Can Win Big Right Now A major shift is underway: more Canadians are choosing to explore their own backyard instead of heading south.Read more
Photo by Natalia Blauth, courtesy of unsplash
Blog Article
Sampling Builds Trust — and Consumers Are Ready for It In today's increasingly complex marketplace, Canadian businesses face a pivotal moment of opportunity. As trade tensions and tariff conflicts reshape consumer attitudes, a remarkable trend has emerged: Canadians are demonstrating unprecedented interest in discovering and supporting domestic products. Our latest consumer research reveals this shift isn't subtle—it's dramatic and widespread. Read more