When Canadians were asked if “This was an important time for Canada” 9,100,000 Canadians agreed
On May 24, 2016 it was announced that Gord Downie, Canada’s unofficial poet laureate and lead singer of The Tragically Hip, had been diagnosed with an incurable brain tumor. In the face of this tragic news, the band announced that they would be going on tour, ostensibly for the last time.
Canadians quickly mobilized to participate in this bittersweet celebration of “Canada’s Favourite Band.” In response, the Tragically Hip and the CBC partnered to broadcast the band’s final show of the Man Machine Poem tour. On August 20, 2016 it aired worldwide – live, uncut and ad-free across all broadcast and digital channels.
Emerging Media, Live Engagement
August 22, 2016