Actionable Path to Purchase Shopper Insights
IMI’s Retail and Shopper Marketing group offers a range of solutions to identify key shopper behaviours and influences at each stage of their path to purchase.
We have over 30 retailer specific profiles, thousands of trips analyzed and a proprietary program measurement system. So we understand what works, why it works and how to identify the key actionable insights to drive your business forward.
Retail & shopper insight solutions to drive shopper conversion and optimize sales performance
Syndicated and custom solutions
30+ Retail banners, 100+ categories
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