Retail & Shopper Marketing

Retail & Shopper Marketing

Retailer shopper segmentation profiles
Trip mission insights and basket analysis
Path to Purchase insights
POS / Promotion / Digital / Decision Tree
Shopper marketing concept testing and in-market program evaluation

Retail and Shopper Marketing

Actionable Path to Purchase Shopper Insights

IMI’s Retail and Shopper Marketing group offers a range of solutions to identify key shopper behaviours and influences at each stage of their path to purchase.

We have over 30 retailer specific profiles, thousands of trips analyzed and a proprietary program measurement system. So we understand what works, why it works and how to identify the key actionable insights to drive your business forward.

Retail & shopper insight solutions to drive shopper conversion and optimize sales performance

 

Syndicated and custom solutions

 

30+ Retail banners, 100+ categories

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