Retail and Shopper Marketing

Actionable Path to Purchase Shopper Insights

IMI’s Retail and Shopper Marketing group offers a range of solutions to identify key shopper behaviours and influences at each stage of their path to purchase.

We have over 30 retailer specific profiles, thousands of trips analyzed and a proprietary program measurement system. So we understand what works, why it works and how to identify the key actionable insights to drive your business forward.

Retail & shopper insight solutions to drive shopper conversion and optimize sales performance


Syndicated and custom solutions


30+ Retail banners, 100+ categories

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