Winning With the Wellness‑Seeking Consumer: Understanding Where Wellness Shows Up in Real Choices
On May 21, 2026 at 11:30am ET, join Vanessa Toperczer, SVP, IMI International and Emma-Chase Laflamme, Client Solutions Manager, IMI, as they explore how wellness is shaping real consumer decisions—from the Say–Do Gap to the role Gen Z plays in redefining what “healthy” means today.
Wellness is one of today’s most powerful purchase driver; but it’s also one of the most complex. Consumers say they want to be healthy, yet what they buy doesn’t always reflect that intent.
Understanding the Wellness Consumer: From Intention to Action
In this webinar, we’ll explore wellness from the lens of the consumer by decoding the role it plays in their lives, their passions, interests, activities and most importantly purchase drivers. We’ll unpack the Say–Do Gap, simplify the complexity of wellness decision-making, and reveal what moves consumers from intention to action.
How Gen Z Is Redefining Wellness and Influencing Purchase Decisions
We’ll also spotlight Gen Z - an integral cohort that is often at the center of the better for you conversation for brands in the consumer packaged good space and beyond - how their values, expectations, and behaviors are reshaping what “healthy” means and how brands can win.
What You’ll Learn:
Consumer led wellness behaviors that are showing up in passions, activities and interests
How wellness plays a role in purchase decisions
Generational differences, including how Gen Z is redefining wellness and influencing broader market demand
You will also walk away with clear guidance on how brands can respond to what consumers expect right now.
If you are a business owner, leader or marketer, looking to understand how consumers are seeing wellness right now and how you can best play…or not play in the space – this is a webinar you won’t want to miss. Save your spot today 👇