Brand Trust is the #1 driver of Purchase, exceeding price across most categories and brands. If you don’t have trust, it’s essential you build it, if you have it, it’s essential that you don’t lose it. This report dives into the essentials of trust that brands need to know to drive purchase, revenue and profit.
Trust is the primary purchase driver across all core categories and brands. Whether you are a brand, product or service trust is essential to combatting price and driving profit.
This study emphasizes timeless insight on trust, including quantifying why you should care about it, the fundamentals of trust; what builds it and what can break it down, category and demographic differences, the impact of messaging on building trust and purchase at the same time and insight into what happens if you lose it; what do you need to do to get it back…and quantifying what would be lost if you can’t. Essential insight to ensure strong brand management and positive impact on your ROI.
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We would love to provide you with a deeper dive into this insight, custom-tailored to your brand or industry.
SAMPLE SIZE
100,000
REGIONS
Canada, United States
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