Tap Into Everyday Moments to Drive Brand Growth
Many marketing teams are hunting for the next big breakthrough moment - the viral campaign, the celebrity endorsement, the game-changing innovation, but powerful positioning opportunities could also be hiding in plain sight; in the small, everyday actions and passion points your customers already care about and engage with.
Through IMI’s Pulse we continuously analyze consumer behavior patterns across North America and the highest engagement is across simple, relatable activities and passion points such as doing laundry, shopping for groceries, cooking at home, spending time with friends and family, enjoying the sun, or even browsing online. These behaviors may seem ordinary, but they actually could be direct pathways to uncovering opportunity, creating stronger, more relevant brand positioning and/or connection points.
With over 2,500 different touchpoints in peoples daily lives – it’s difficult to break through. Uncovering how you can be at the forefront of everyday moments will enable you to become a part of their fabric.
Everyday life is the landscape
Laundry, cleaning, cooking, and errands aren't just chores; they're routines your brand can be part of. When 86% of people regularly clean the house and 85% do laundry, these moments represent consistent opportunities where your marketing strategy for brands can create meaningful connections…especially if tapping into the enjoyment of them or helping to make them an enjoyable occasion.
Brands that insert themselves naturally into daily moments become more memorable and meaningful as they become a part of their everyday routines. With 83% of people cooking at home and 85% shopping for groceries in stores; these aren't one-time events, they're weekly or daily touchpoints.
Passion points are positioning gold
Spending time with family, enjoying life, and thinking about the future show emotional drivers you can tap into. The numbers tell a powerful story: 82% of people spend time with family, 81% actively work to enjoy life, and 82% think about their future during routine moments.
Position your brand as an enabler of what matters most to your audience. These aren't just activities; they're values your brand can align with. When developing marketing strategy for businesses, look for the most effective connections that make sense to your brand, product, service or innovation.
How to translate daily engagement into positioning
Map your customers' top activities like the ones in the data. The engagement numbers provide a clear foundation: 83% browse online, and 81% take pictures on their phone. These consistent behaviors can set the foundation for your connection points or your positioning strategy. How they come to life truly depends on your vantage point.
Match them with your brand promise. If you're building a brand growth strategy in wellness, connect "drink more water" (84%) with "enjoy the sun" (81%). For retail brands, link "shop in-store" (83%) with "spend time with family" (82%); perhaps think about how you can make it the most enjoyable shopping experience and this is your core focus.
Message in ways that show you support or enhance those moments. The best business growth marketing doesn't interrupt these activities - it becomes part of making them better, easier, or more meaningful.
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The simplicity advantage
Using real, everyday connection points keeps your brand relevant, relatable, and easy to remember. When your marketing services for brands align with what customers already do consistently, you're connecting with massive reach potential. Sustainable growth comes from meeting customers where they already are, not trying to create entirely new behaviors.
The bottom line
Brand positioning is about embedding yourself and connecting in with what your customers already care about, do every single day or solving a tension that exists. The more you meet them in those small, consistent moments, the bigger your long-term impact will be.
Our 50+ years of research methodology and Pulse platform's demographic analysis demonstrate that sustainable growth comes from meeting customers in the small, consistent moments that matter most to them. The more naturally you fit into their everyday lives, the bigger your long-term market impact becomes.
Ready to discover how everyday moment positioning can transform your brand strategy? Our Pulse platform's proven demographic insights and IMI's global experience in consumer behavior research can help you identify and capitalize on the high-frequency touchpoints that drive sustainable growth. Contact us today!