Stop Scrolling, Start Connecting: The Gen Z Playbook for Growth

Gen Z is rewriting the rules of connection and the brands that win with them are the ones who truly understand what drives their choices. In this on-demand session, we unpack the truths, misconceptions, and surprising insights shaping how this generation engages with brands today.

Did you know?

70% of young Gen Z are more likely to purchase from a brand that makes them feel good about themselves.

Understanding what fuels that feeling - and what actually motivates this cohort - is critical to building real influence.

In this session, we explore the lifestyle dimensions that define their world, from culture and creativity to wellness, work, and connection. Along the way, we bust some of the biggest myths marketers still hold about Gen Z and reveal data that surprised even us.

Expect fresh insights, surprising data, and new perspectives that will challenge the way you think about engaging the next generation, and help you show up with authenticity and impact.