Powering Business Growth: The Pulse on Canadian Sentiment
Discover what’s driving Canadian consumer sentiment in 2025 - from shifting purchasing priorities to the growing demand for authentically Canadian brands that deliver real value.
Canadians are redefining how they shop, spend, and support, and the opportunity for brands to connect has never been greater.
This exclusive IMI report explores the trends shaping Canadian sentiment and reveals what’s behind today’s purchasing decisions:
Buying local is booming: Canadians are deliberately choosing Canadian - and non-U.S. - options across products, services, and even travel.
National pride runs deep: Most believe the focus on Canadian isn’t overdone, they want more of it.
Authenticity matters: Waving the flag isn’t enough. Brands need to show real value and meaningful impact in Canadians’ daily lives.
Uncertainty persists: With job security concerns and housing costs, Canadians are holding off on big investments while exploring new opportunities.
The findings go beyond sentiment, they highlight where Canadians are ready to spend, what drives trust, and how brands can align with the values shaping growth in 2025.
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