A Pulse on Canadian Sentiment: September 2026
Live Presentation: Canadian Sentiment
Recent tariff escalations are creating new challenges for Canadian businesses and brands.
The key question now: how are Canadian consumers responding, and where are the biggest opportunities to drive growth?
Download the report from A Pulse on Canadian Sentiment: September 2026, featuring fresh research conducted immediately following the latest tariff developments. This timely analysis explores how Canadians are reacting, how purchase intentions are shifting, and what brands, retailers, and organizations should consider next.
Inside, you'll discover:
How Canadian buying behaviour is changing now and what consumers expect in the months ahead
Key differences and similarities across demographics and regions
Opportunities to win in an increasingly Canada-first marketplace
Real-world examples of brands and organizations responding effectively to changing consumer sentiment
Whether you're shaping strategy, planning marketing investments, or navigating market uncertainty, these insights can help you identify opportunities, understand consumer priorities, and make more informed decisions.
Download the report to access the findings, and watch the on-demand presentation for additional context and analysis.