IMI International is committed to keeping you informed of the latest consumer information using industry sources and consumer-validated facts.
Conferences
- Sponsorship Marketing Council of Canada – Sponsorship and Social Media Summary
- PMA 2010 BLUR – Shopper Marketing
- In-Store Marketing Expo – From their Living Rooms to Store Center Aisles
- Sponsorship Marketing Council of Canada – Sponsorship In Turbulent Times II
- Gauge – The Marketing Barometer – Canadian C-Suite Study
- Marketing to Women 2009 – Measurement & Case Studies
- Promotional Marketing Association 2009 – Activation Overview
- Sponsorship Forum 2009 – Sponsorship in Turbulent Times
Media
- Marketing Magazine – October 2010 – Tactics That Influence
- Toronto Star – July 2010 – Navigating the Online World a Market Challenge for Most
- Canada.com – July 2010 – New Index Shows Marketers’ Confidence in Industry Soft
- Globe and Mail – July 2010 – NHL Expansion – Why Not Canada
- Hardware & Home Centre – July 2010 – She Buys Hardware Items, Too
- Marketing Magazine – April 2010 – Hitting the Mark: Targeting Female Shoppers
- Promo Magazine – January 2010 – Online and Offline WOM Measurement
- Adweek Magazine – October 2009 – Experiential Marketing ROI & WOM
- Marketing Magazine – May 2009 – ROI Measurement the Hot Topic at Experiential Marketing Symposium
- Marketing Magazine – April 2009 – Unibroue’s Quebec City 400th Celebrations Win Sponsorship Best of Show
- Marketing Magazine – March 2009 – ‘Cool’ Out, ‘Value’ In
- Marketing Magazine – February 2009 – Youth Want ‘Cheap’, Adults Want ‘Great Value’
- Marketing Magazine – May 2008 – Experiencing the Love
- Promo Magazine – December 2007 – Sampling: The Secret Weapon?
- Promo Magazine – January 2004 – Events: Scene and Heard
- How to Sell More Stuff, Steve Smith and Don E. Schultz – 2004 – Instant Win Sweepstakes
Experiential Marketing Forum – IMI International Insights
- EMF – IMI International – 2011 Global Experiential Marketing Research Industry Trend Report
- Repeat Experiential Event Attendees Show Greater Brand Love, Purchase Intent
- Product Recommendations Are Trusted Most In Person – Less Via Social Media
- Price Versus Value Debate
- Agency and Client Alignment Regarding Experiential Marketing
- Brand Engagement Heightens From Fit And Passion With Properties
- Where Experiential Marketing Meets Shopper Marketing
- How to Measure and Optimize Experiential Marketing
- Drive 30 Percent Purchase Lift From Live Experience Plus Digital
- Mass vs Experiential Cost to Impact Consumers is Equal
- Optimize Experiential Interaction Timing to Impact Purchase
- Activate Your Brand with Sponsorship
- Experiential Activations Can Drive 10x Reach via Word-of-Mouth
- Youth Want ‘Cheap’, Adults Want ‘Great Value’
- Experiential Marketing is a Strong Purchase Driver