IMI International – Marketing ROI Consulting Via Consumer Insights

IMI International’s conference leadership team regularly provides attendees around the world with relevant and compelling insights on the latest in marketing activation and ROI.  

Recently, IMI International has engaged attendees at conferences and events for the following organizations: 

• Promotional Marketing Association Shopper Marketing Summit (PMA)
• European Association of Communications Agencies
• Word of Mouth Marketing Association Summit (WOMMA)
• Canadian Sponsorship Forum
• Marketing Magazine’s Experiential Marketing Conference
• Mobile Media World
• Sponsorship Marketing Council of Canada (SMCC)
• In-Store Marketing Expo
• Strategic Sponsorship Marketing: The Canadian Summit
• Open Dialogue’s Marketing to Women Conference
• Canadian Business:  Gauge – The Marketing Barometer Conference
• Marketing Agencies Association Worldwide Conference (MAAW)                  
• Canadian Agencies Practicing Marketing Activation (CAPMA)
• PromoLive!

IMI International frequently receives requests to speak at conferences to provide thought leadership on today’s important marketing and brand activation topics:

• ROI Metrics and Brand Activation Best Practices
• Shopper Marketing
• Digital Marketing
• Mobile Marketing
• Social Media Trends, Word-of-Mouth & Viral Marketing
• Experiential Marketing
• Promotional Marketing & Prizing Optimization
• Sponsorship Marketing
• Loyalty Program Marketing
• Global Marketing Case Studies by Topic
• Consumer Economic Impact Study
• Olympic & Sports Activation Measurement
• Dashboards (Integrated Program Management)
• Marketing To Women/Men/Youth/Other
• Other topics available upon request

A member of IMI International’s conference leadership team is excited to begin working with you in order to customize a presentation to meet the needs of you and your conference attendees.

Don Mayo, Global Managing Partner 

Don Mayo started with IMI International in 1985 and developed and implemented a ROI optimization system around the world. Don has been involved with the evaluation and optimization of marketing activations in 80 categories in 15 countries and has experience from the largest worldwide marketing campaigns and events to grassroots marketing in towns with fewer than 1,000 people.  Don has personally assisted in IMI International compiling a proprietary database of close to 10,000 marketing activations relating to ‘optimizing the impact and ROI’ of the marketing program.

 

Dan Hunter, Partner

Dan Hunter has over 8 years of experience providing consumer insight-driven marketing solutions, program measurement and consulting expertise for IMI International’s worldwide clients.  Dan brings over 10 years of brand management and activated marketing experience from the client side, with companies such as Procter & Gamble and Molson Breweries, both in Canada and globally.

 

 

Julius Diamond, Founder and President

For close to 40 years, IMI International has focused on helping its clients maximize their return on investment from marketing and communication programs. Julius has been involved in the founding of two other companies: A retail shoe repair chain that operated throughout North America and a real estate development company with assets and operations in Canada and the United States. Mr. Diamond has been involved with several charity organizations and sits on the board of advisors of several small companies. Julius has direct experience in marketing, sales, finance and operations and graduated from the Ivy School of Business at the University of Western Ontario in 1966 and has an MBA from the University of California at Berkeley.