A member of IMI International’s conference leadership team is excited to begin working with you in order to customize a presentation to meet the needs of you and your conference attendees.

Don Mayo, Global Managing Partner

Don Mayo started with IMI International in 1985 and developed and implemented a ROI optimization system around the world. Don has been involved with the evaluation and optimization of marketing activations in 80 categories in 15 countries and has experience from the largest worldwide marketing campaigns and events to grassroots marketing in towns with fewer than 1,000 people.  Don has personally assisted in IMI International compiling a proprietary database of over to 12,000 marketing activations relating to ‘optimizing the impact and ROI’ of the marketing program.

Dan Hunter, Partner

Dan Hunter has over 8 years of experience providing consumer insight-driven marketing solutions, program measurement and consulting expertise for IMI International’s worldwide clients.  Dan brings over 10 years of brand management and activated marketing experience from the client side, with companies such as Procter & Gamble and Molson Breweries, both in Canada and globally.

Julius Diamond, Founder and President

For over 40 years, IMI International has focused on helping its clients maximize their return on investment from marketing and communication programs. Julius has been involved in the founding of two other companies: A retail shoe repair chain that operated throughout North America and a real estate development company with assets and operations in Canada and the United States. Mr. Diamond has been involved with several charity organizations and sits on the board of advisors of several small companies. Julius has direct experience in marketing, sales, finance and operations and graduated from the Ivy School of Business at the University of Western Ontario in 1966 and has an MBA from the University of California at Berkeley.

R. Alan Armitstead, Managing Partner, USA 

The marketing career of Alan Armitstead spans 30 years on client side, on agency side, in operations, in strategic planning and in research. Upon graduation from the University of Alberta, Alan worked as an advertising agency account representative on accounts such as McDonald’s Restaurants and Gulf Oil.  Moving to the client side, Alan enjoyed an 11-year stint in oil and gas with Gulf Oil and Petro-Canada in operations, with complete P & L responsibility for a $100+ million in sales division of retail facilities, and strategy, as director of advertising and sales promotion.  Currently and for over a decade with IMI International, Alan has served as a strategic resource in brand positioning and marketing program implementation for several Fortune 100 companies in automotive, oil and gas, food manufacturing and distribution, entertainment and financial services.

Justin Axford, Managing Director, Australia, Asia, Pacific, Middle East and Africa (APMEA)

Justin has worked throughout North America and Australia in research and marketing over the last two decades. A highly qualified and experienced analyst, Justin calls upon his strategic consulting experience to transform large amounts of data into concise findings and actionable strategies for clients.
Justin also has extensive experience in researching the impact of consumer based sales promotions, advising on promotional best practices and how to maximise ROI, which he enjoys presenting to varying audiences.