Training & Best Practices
How marketing managers think directly impacts success. IMI International teaches an integrated approach which is driven by a philosophy that encompasses both effectiveness and efficiency backed by fundamentals, best practices and tools to drive successful thinking.
Everyone exposed to IMI’s best practice training sessions will have the thinking process that:
- Asks “how little do I have to spend to get the desired change in behaviour” which drives in-market success and maximizes ROI
- Drives innovative thinking to current business opportunities
- Provides case studies on which future decisions can be based
The result of IMI’s training sessions is more consumer-accepted programs at the lowest possible cost.
Learn from IMI’s 9,000+ campaigns in our marketing initiative database which contains over 35 years of expertise. IMI International’s vast database covers learning from all types of brand activations plus current trends and marketing initiatives. It can be tailored to your needs by category segment or theme.
Topics Include: 
- Brand Activation
- Dashboard (Integrated Program Management)
- Digital Marketing
- Experiential Marketing
- Marketing To Women
- Prizing Optimization
- Promotional Best Practices
- Shopper Marketing
- Word-of-Mouth
- Youth-Focused Insights
- Other topics available upon request
Case Study:
For a multinational client, IMI International has conducted quarterly best practice training sessions on hot topics defined by a steering committee. This includes learning material, case studies, multiple choice questions to engage the audience and group break-out assignments with each group presenting to their peers. This ensures that IMI’s thinking process is internalized and continually used.
Contact IMI International now to see how we can help you succeed with your marketing initiatives.
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