Category:          Financial Services

Date:                February 2010 

Tactic:              Advertising, New Technology 

Visa Activates Around 3-D Subway Station Video

Description:

Visa is launching a month-long initiative in New York City’s Grand Central Terminal, covering the subway corridor with 3-D video with audio plus static images from the company’s global Olympic-themed “Go World” advertising campaign. 

An estimated 3 million people will pass through Grand Central Terminal’s subway corridor during the 28-day campaign period.

Street teams will hand out 3-D glasses that will allow commuters to view the 3-D commercials during selected times.

Visa is also launching social media campaigns to promote its “Olympic Winter Games Trip for Life” sweepstakes.  On YouTube, Visa will introduce a complete redesign and content refresh of the “Go World” channel and feature six new commercials prior to air on television.

Source:  

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121671