In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest lifestyle, advertising and technology marketing:

Readers will soon be watching video commercials on the pages of a magazine when the first-ever video advertisements hit Entertainment Weekly’s print edition in September.

The video-in-print (VIP) ads will appear in select copies of Entertainment Weekly’s business magazine on Sept. 18, exclusively in Los Angeles and New York.