Posts Tagged ‘Turbulent Times’
Thursday, July 8th, 2010
With the Canadian economy making strides in recovery, it would stand to reason that there would be renewed optimism and activity in the business world.
Results from the first-ever Marketing Confidence Index, measured in conjunction with the Gauge Report, an annual survey of marketing professionals conducted by IMI International and Cossette, have revealed otherwise.
Tags: Brand Activation, Brand Marketers, Confidence Index, Gauge, Insights, Jules Diamond, Measurement, Media Coverage, Strategy, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Turbulent Times
Posted in Best Practices, Brand, Conferences & Events, Consulting, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Turbulent Times | No Comments »
Tuesday, June 8th, 2010
In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
Recently on the EMF posts, there has been a lot of reference to a change in consumer buying habits as a result of the economic conditions in recent times.
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Dan Hunter, EMF, Experiential, In-Store Marketing, Insights, Marketing ROI, Measurement, Shopper Marketing, Syndicated Marketing Research, Turbulent Times
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Shopper Marketing, Turbulent Times | No Comments »
Monday, May 17th, 2010
A recent cover story by Marketing Magazine in its April 19, 2010 edition focused on the female consumer, specifically in relation to the amount and type of communications that are being directed at them.
As the headline notes, “if women hold so much buying power, why aren’t marketers doing a better job of communicating to them? Kristin Laird outlines the key ways companies can meet the needs of female consumers”.
Tags: Advertising, Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, Impact, In-Store Marketing, Insights, Marketing ROI, Measurement, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Brand, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Mobile, Shopper Marketing, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
Wednesday, April 28th, 2010
How are shoppers buying branded and private label products in the recovering economy?
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, “Brand and Private Label Purchases In A Recovering Economy” in both Canada and USA.
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, GlobalPulse™, Impact, In-Store Marketing, Insights, Shopper Marketing, Syndicated Marketing Research, Turbulent Times
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, GlobalPulse™, Marketing Research, Shopper Marketing, Turbulent Times | No Comments »
Friday, January 15th, 2010
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, Winning in an Economic Decline.
This module provides a look into how consumers are thinking, what tactics will work the hardest for you and how brands have utilized these to their advantage.
Tags: Advertising, Brand Activation, Consumer Insights, ConsumerTrack™, In-Store Marketing, Insights, Marketing ROI, Measurement, Mobile Marketing, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, Experiential, Marketing Research, Mobile, Multimedia, New Technology, Partnerships, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
Monday, November 16th, 2009
Many next generation sponsorship marketing practitioners attended the Sponsorship Marketing Council of Canada (SMCC) offices for a two-day Fundamentals of Sponsorships Marketing course that delivered an intensive primer on November 11 & 12.
This two-day seminar was a must-attend course for managers involved in sponsorship marketing as part of their integrated marketing communications programs. Attendees were exposed to an expert team of leading Canadian sponsorship marketing practitioners.
Tags: ACA, Brand Marketers, ConsumerTrack™, Dan Hunter, Experiential, GlobalPulse™, Marketing ROI, Measurement, ROSMO, Scorecard, SMCC, Sponsorship, Syndicated Marketing Research, Toronto Conference, Turbulent Times, Word of Mouth
Posted in Best Practices, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Word of Mouth | No Comments »
Friday, October 23rd, 2009
Leading IMI International’s first presentation to Strategic Sponsorship Marketing: The Canadian Summit, Dan Hunter, IMI International Partner, discussed the latest topics of focus for marketers in Canada.
Entitled, Maximize Your Sponsorship ROI in These Tough Economic Conditions, Dan’s presentation highlighted that in a tough economy, consumers don’t stop spending. They just spend differently.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Insights, Marketing ROI, Measurement, Properties, Sponsorship, Toronto Conference, Turbulent Times
Posted in Conferences & Events, IMI Speakers, Marketing ROI, Sponsorship, Turbulent Times | No Comments »
Tuesday, October 13th, 2009
Over 4,000 curious shopper marketing industry experts packed the 2009 In-Store Marketing Expo from October 6 to 8 at Navy Pier in downtown Chicago.
To complement the large in-store trade component of the conference, IMI International was once again asked to lead a focused learning session on the very latest insights on Shopper Marketing from a consumer perspective.
Tags: Brand Activation, Chicago Conference, Consumer Insights, ConsumerTrack™, Dan Hunter, In-Store Marketing, Mobile Marketing, Shopper Marketing, Turbulent Times
Posted in Conferences & Events, ConsumerTrack™, Experiential, IMI Speakers, Marketing ROI, Turbulent Times | 1 Comment »
Thursday, September 24th, 2009
For the second time in as many years, the Sponsorship Marketing Council of Canada, a division of the Association of Canadian Advertisers, welcomed Dan Hunter, Partner, IMI International to the stage to share the latest in consumer insights.
Speaking to one of the largest groups to recently assemble for the bi-monthly meetings, Dan led the session to showcase how Canadian consumers have changed in these turbulent times.
Tags: ACA, Advertising, Brand Activation, Consumer Insights, Dan Hunter, Insights, SMCC, Sponsorship, Toronto Conference, Turbulent Times
Posted in Best Practices, Conferences & Events, Experiential, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Turbulent Times | No Comments »
