Posts Tagged ‘Toronto Conference’
Thursday, July 8th, 2010
With the Canadian economy making strides in recovery, it would stand to reason that there would be renewed optimism and activity in the business world.
Results from the first-ever Marketing Confidence Index, measured in conjunction with the Gauge Report, an annual survey of marketing professionals conducted by IMI International and Cossette, have revealed otherwise.
Tags: Brand Activation, Brand Marketers, Confidence Index, Gauge, Insights, Jules Diamond, Measurement, Media Coverage, Strategy, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Turbulent Times
Posted in Best Practices, Brand, Conferences & Events, Consulting, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Turbulent Times | No Comments »
Tuesday, March 9th, 2010
IMI International and the Sponsorship Marketing Council of Canada (SMCC) have partnered again for an exciting Breakfast Forum on March 25, 2010 to share more on 2010’s hot topic, social media.
Tim Bishop, Business Development, North America, will be speaking about social media measurement plus providing the latest insights and experience on how to measure ROI (and as a hint, it’s not about friends, fans or retweets…).
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, GlobalPulse™, Insights, Marketing ROI, Mobile Marketing, Properties, ROSMO, SMCC, Social Media, Sponsorship, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Word of Mouth
Posted in Best Practices, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Mobile, New Technology, Sponsorship, Word of Mouth | No Comments »
Thursday, February 11th, 2010
The Shopper Marketing Forum has invited Dan Hunter, Partner of IMI International, to moderate a morning session during its upcoming conference on March 11, 2010.
The panel topic, “What Will Appeal to Tomorrow’s Shopper: Learn from Representatives Across All Sectors of the Shopper Marketing Industry” is sure to create an active discussion regarding the future of shopper marketing.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Experiential, In-Store Marketing, Insights, LAUNCH!, Measurement, Mobile Marketing, Path-to-Purchase Cycle, Shopper Marketing, Shopper Marketing Forum, Strategy, Toronto Conference, Word of Mouth
Posted in Advertising, Best Practices, Brand, Conferences & Events, Experiential, IMI Speakers, Marketing ROI, Mobile, Multimedia, New Technology, Word of Mouth | No Comments »
Monday, November 16th, 2009
Many next generation sponsorship marketing practitioners attended the Sponsorship Marketing Council of Canada (SMCC) offices for a two-day Fundamentals of Sponsorships Marketing course that delivered an intensive primer on November 11 & 12.
This two-day seminar was a must-attend course for managers involved in sponsorship marketing as part of their integrated marketing communications programs. Attendees were exposed to an expert team of leading Canadian sponsorship marketing practitioners.
Tags: ACA, Brand Marketers, ConsumerTrack™, Dan Hunter, Experiential, GlobalPulse™, Marketing ROI, Measurement, ROSMO, Scorecard, SMCC, Sponsorship, Syndicated Marketing Research, Toronto Conference, Turbulent Times, Word of Mouth
Posted in Best Practices, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Word of Mouth | No Comments »
Friday, October 23rd, 2009
Leading IMI International’s first presentation to Strategic Sponsorship Marketing: The Canadian Summit, Dan Hunter, IMI International Partner, discussed the latest topics of focus for marketers in Canada.
Entitled, Maximize Your Sponsorship ROI in These Tough Economic Conditions, Dan’s presentation highlighted that in a tough economy, consumers don’t stop spending. They just spend differently.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Insights, Marketing ROI, Measurement, Properties, Sponsorship, Toronto Conference, Turbulent Times
Posted in Conferences & Events, IMI Speakers, Marketing ROI, Sponsorship, Turbulent Times | No Comments »
Thursday, September 24th, 2009
For the second time in as many years, the Sponsorship Marketing Council of Canada, a division of the Association of Canadian Advertisers, welcomed Dan Hunter, Partner, IMI International to the stage to share the latest in consumer insights.
Speaking to one of the largest groups to recently assemble for the bi-monthly meetings, Dan led the session to showcase how Canadian consumers have changed in these turbulent times.
Tags: ACA, Advertising, Brand Activation, Consumer Insights, Dan Hunter, Insights, SMCC, Sponsorship, Toronto Conference, Turbulent Times
Posted in Best Practices, Conferences & Events, Experiential, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Turbulent Times | No Comments »
Monday, September 21st, 2009
Don Mayo, Managing Partner at IMI International, engaged attendees at Mobile Media World 2009 on their morning panel on the latest Canadian and global Mobile Consumer Insights & Trends.
Key topics of the September 14, 2009 session included understanding the impact of the global economy and the effects of these turbulent times on mobile consumer habits, the latest in mobile marketing trends including mobile apps and best practices for marketers using or considering mobile.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Don Mayo, Facebook, Mobile Media World, Toronto Conference, Twitter
Posted in Best Practices, Conferences & Events, IMI Speakers, Marketing ROI, Mobile, Multimedia, New Technology | 1 Comment »
