Posts Tagged ‘Sponsorship’
Monday, July 5th, 2010
IMI International’s “research demonstrates a massive appetite among sports fans for a second NHL team in Toronto, roughly double the interest in attracting an NFL team”, as reported in today’s Globe and Mail.
IMI International’s study in April 2010 across the GTA and Golden Horseshoe surrounding Toronto was conducted to determine the interest, impact and potential of a NHL team was for Hamilton, Kitchener and a second team in Toronto.
Tags: Brand Marketers, Consumer Insights, Globe and Mail, Insights, Measurement, NHL Expansion, Partnership, Properties, ROSMO, Sponsorship, Strategy, Syndicated Marketing Research
Posted in Brand, Consulting, Marketing Research, Media Coverage, Partnerships, Sponsorship | No Comments »
Monday, May 17th, 2010
A recent cover story by Marketing Magazine in its April 19, 2010 edition focused on the female consumer, specifically in relation to the amount and type of communications that are being directed at them.
As the headline notes, “if women hold so much buying power, why aren’t marketers doing a better job of communicating to them? Kristin Laird outlines the key ways companies can meet the needs of female consumers”.
Tags: Advertising, Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, Impact, In-Store Marketing, Insights, Marketing ROI, Measurement, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Brand, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Mobile, Shopper Marketing, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
Monday, April 5th, 2010
In partnership with the Experiential Marketing Forum, EMF, two research articles have recently been posted to the IMI International Downloads page.
These articles cover topics ranging from, first, 2010 Olympic Fan Engagement as it relates to fit and passion to the property, and second, where shopper marketing and experiential marketing can best align.
Tags: Brand Activation, Brand Marketers, Consumer Insights, EMF, Engagement, Experiential, Marketing ROI, Measurement, Olympics, Shopper Marketing, Sponsorship
Posted in Best Practices, Brand, Experiential, Marketing ROI, Marketing Research, Shopper Marketing, Sponsorship | No Comments »
Tuesday, March 9th, 2010
IMI International and the Sponsorship Marketing Council of Canada (SMCC) have partnered again for an exciting Breakfast Forum on March 25, 2010 to share more on 2010’s hot topic, social media.
Tim Bishop, Business Development, North America, will be speaking about social media measurement plus providing the latest insights and experience on how to measure ROI (and as a hint, it’s not about friends, fans or retweets…).
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, GlobalPulse™, Insights, Marketing ROI, Mobile Marketing, Properties, ROSMO, SMCC, Social Media, Sponsorship, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Word of Mouth
Posted in Best Practices, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Mobile, New Technology, Sponsorship, Word of Mouth | No Comments »
Tuesday, March 2nd, 2010
Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.
Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.
Tags: Advertising, Brand Activation, Brand Marketers, Canadian Sponsorship Forum, Consumer Insights, ConsumerTrack™, Don Mayo, Experiential, GlobalPulse™, Impact, Insights, Measurement, Olympics, Properties, Sponsorship, Syndicated Marketing Research, Trojan One, Whistler Conference, Word of Mouth
Posted in Advertising, Best Practices, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Partnerships, Sponsorship, Word of Mouth | No Comments »
Thursday, February 11th, 2010
Experiential Marketing Forum (EMF) members continue to learn with IMI International as part of the forum partnership to keep members abreast of the latest insights, research and methodologies in the industry.
This month’s topic is “How to Measure & Optimize Experiential Marketing” which is a three-step process.
Tags: Brand Activation, Consumer Insights, Cost Effectiveness, Cost Per Impacted Consumer, Database, Effectiveness, Efficiency, EMF, Experiential, Impact, Insights, Measurement, Sponsorship, Word of Mouth
Posted in Best Practices, Experiential, Marketing ROI, Marketing Research, Sponsorship, Word of Mouth | No Comments »
Wednesday, January 27th, 2010
Julius Diamond, Founder and President of IMI International, is headlining the upcoming Infopresse Promotions Conference being hosted in Montreal on February 17, 2010.
The topic, “Optimizing Your Marketing Effectiveness and ROI”, will showcase the latest IMI International consumer insights on the influence of promotions and brand activation on retail activity, brand purchasing and image.
Tags: Advertising, Brand Activation, ConsumerTrack™, Experiential, GlobalPulse™, Insights, Julius Diamond, Mobile Marketing, Montreal Conference, Sponsorship, Syndicated Marketing Research, Twitter
Posted in Advertising, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Turbulent Times | 1 Comment »
Friday, January 15th, 2010
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, Winning in an Economic Decline.
This module provides a look into how consumers are thinking, what tactics will work the hardest for you and how brands have utilized these to their advantage.
Tags: Advertising, Brand Activation, Consumer Insights, ConsumerTrack™, In-Store Marketing, Insights, Marketing ROI, Measurement, Mobile Marketing, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, Experiential, Marketing Research, Mobile, Multimedia, New Technology, Partnerships, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
Monday, November 16th, 2009
Many next generation sponsorship marketing practitioners attended the Sponsorship Marketing Council of Canada (SMCC) offices for a two-day Fundamentals of Sponsorships Marketing course that delivered an intensive primer on November 11 & 12.
This two-day seminar was a must-attend course for managers involved in sponsorship marketing as part of their integrated marketing communications programs. Attendees were exposed to an expert team of leading Canadian sponsorship marketing practitioners.
Tags: ACA, Brand Marketers, ConsumerTrack™, Dan Hunter, Experiential, GlobalPulse™, Marketing ROI, Measurement, ROSMO, Scorecard, SMCC, Sponsorship, Syndicated Marketing Research, Toronto Conference, Turbulent Times, Word of Mouth
Posted in Best Practices, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Word of Mouth | No Comments »
Friday, October 23rd, 2009
Leading IMI International’s first presentation to Strategic Sponsorship Marketing: The Canadian Summit, Dan Hunter, IMI International Partner, discussed the latest topics of focus for marketers in Canada.
Entitled, Maximize Your Sponsorship ROI in These Tough Economic Conditions, Dan’s presentation highlighted that in a tough economy, consumers don’t stop spending. They just spend differently.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Insights, Marketing ROI, Measurement, Properties, Sponsorship, Toronto Conference, Turbulent Times
Posted in Conferences & Events, IMI Speakers, Marketing ROI, Sponsorship, Turbulent Times | No Comments »
