Many next generation sponsorship marketing practitioners attended the Sponsorship Marketing Council of Canada (SMCC) offices for a two-day Fundamentals of Sponsorships Marketing course that delivered an intensive primer on November 11 & 12.
This two-day seminar was a must-attend course for managers involved in sponsorship marketing as part of their integrated marketing communications programs. Attendees were exposed to an expert team of leading Canadian sponsorship marketing practitioners.
For the second time in as many years, the Sponsorship Marketing Council of Canada, a division of the Association of Canadian Advertisers, welcomed Dan Hunter, Partner, IMI International to the stage to share the latest in consumer insights.
Speaking to one of the largest groups to recently assemble for the bi-monthly meetings, Dan led the session to showcase how Canadian consumers have changed in these turbulent times.
