Posts Tagged ‘Properties’
Wednesday, August 25th, 2010
As part of an on-going commitment to sponsorship ROI and measurement excellence, IMI International has completed its latest large-scale sports property study for the FIFA World Cup 2010 in South Africa.
Complete perspective and context on the property, sponsoring brands, fan engagement and more is available with the key sponsorship topics covered in depth.
Tags: Athletes, Brand Activation, Consumer Insights, ConsumerTrack™, FIFA, GlobalPulse™, Insights, Marketing ROI, Measurement, Partnership, Properties, ROSMO, Social Media, South Africa, Sponsorship, Syndicated Marketing Research, Viewership, World Cup
Posted in Advertising, ConsumerTrack™, GlobalPulse™, Marketing ROI, Marketing Research, Media Coverage, Mobile, Multimedia, New Technology, Partnerships, Sponsorship | No Comments »
Wednesday, August 18th, 2010
In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
This month’s topic focuses on repeat experiential event attendees and how those who return to events have been shown to have greater brand love and purchase intent for participating brands.
Tags: Brand Activation, EMF, Experiential, Marketing ROI, Partnership, Properties, Purchase Intent, Repeat Visits, ROSMO, Sponsorship
Posted in Experiential, Marketing Research, Partnerships, Sponsorship | No Comments »
Monday, July 5th, 2010
IMI International’s “research demonstrates a massive appetite among sports fans for a second NHL team in Toronto, roughly double the interest in attracting an NFL team”, as reported in today’s Globe and Mail.
IMI International’s study in April 2010 across the GTA and Golden Horseshoe surrounding Toronto was conducted to determine the interest, impact and potential of a NHL team was for Hamilton, Kitchener and a second team in Toronto.
Tags: Brand Marketers, Consumer Insights, Globe and Mail, Insights, Measurement, NHL Expansion, Partnership, Properties, ROSMO, Sponsorship, Strategy, Syndicated Marketing Research
Posted in Brand, Consulting, Marketing Research, Media Coverage, Partnerships, Sponsorship | No Comments »
Tuesday, March 9th, 2010
IMI International and the Sponsorship Marketing Council of Canada (SMCC) have partnered again for an exciting Breakfast Forum on March 25, 2010 to share more on 2010’s hot topic, social media.
Tim Bishop, Business Development, North America, will be speaking about social media measurement plus providing the latest insights and experience on how to measure ROI (and as a hint, it’s not about friends, fans or retweets…).
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, GlobalPulse™, Insights, Marketing ROI, Mobile Marketing, Properties, ROSMO, SMCC, Social Media, Sponsorship, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Word of Mouth
Posted in Best Practices, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Mobile, New Technology, Sponsorship, Word of Mouth | No Comments »
Tuesday, March 2nd, 2010
Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.
Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.
Tags: Advertising, Brand Activation, Brand Marketers, Canadian Sponsorship Forum, Consumer Insights, ConsumerTrack™, Don Mayo, Experiential, GlobalPulse™, Impact, Insights, Measurement, Olympics, Properties, Sponsorship, Syndicated Marketing Research, Trojan One, Whistler Conference, Word of Mouth
Posted in Advertising, Best Practices, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Partnerships, Sponsorship, Word of Mouth | No Comments »
Friday, October 23rd, 2009
Leading IMI International’s first presentation to Strategic Sponsorship Marketing: The Canadian Summit, Dan Hunter, IMI International Partner, discussed the latest topics of focus for marketers in Canada.
Entitled, Maximize Your Sponsorship ROI in These Tough Economic Conditions, Dan’s presentation highlighted that in a tough economy, consumers don’t stop spending. They just spend differently.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Insights, Marketing ROI, Measurement, Properties, Sponsorship, Toronto Conference, Turbulent Times
Posted in Conferences & Events, IMI Speakers, Marketing ROI, Sponsorship, Turbulent Times | No Comments »
