Posts Tagged ‘Partnership’
Wednesday, August 25th, 2010
As part of an on-going commitment to sponsorship ROI and measurement excellence, IMI International has completed its latest large-scale sports property study for the FIFA World Cup 2010 in South Africa.
Complete perspective and context on the property, sponsoring brands, fan engagement and more is available with the key sponsorship topics covered in depth.
Tags: Athletes, Brand Activation, Consumer Insights, ConsumerTrack™, FIFA, GlobalPulse™, Insights, Marketing ROI, Measurement, Partnership, Properties, ROSMO, Social Media, South Africa, Sponsorship, Syndicated Marketing Research, Viewership, World Cup
Posted in Advertising, ConsumerTrack™, GlobalPulse™, Marketing ROI, Marketing Research, Media Coverage, Mobile, Multimedia, New Technology, Partnerships, Sponsorship | No Comments »
Wednesday, August 18th, 2010
In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
This month’s topic focuses on repeat experiential event attendees and how those who return to events have been shown to have greater brand love and purchase intent for participating brands.
Tags: Brand Activation, EMF, Experiential, Marketing ROI, Partnership, Properties, Purchase Intent, Repeat Visits, ROSMO, Sponsorship
Posted in Experiential, Marketing Research, Partnerships, Sponsorship | No Comments »
Monday, July 5th, 2010
IMI International’s “research demonstrates a massive appetite among sports fans for a second NHL team in Toronto, roughly double the interest in attracting an NFL team”, as reported in today’s Globe and Mail.
IMI International’s study in April 2010 across the GTA and Golden Horseshoe surrounding Toronto was conducted to determine the interest, impact and potential of a NHL team was for Hamilton, Kitchener and a second team in Toronto.
Tags: Brand Marketers, Consumer Insights, Globe and Mail, Insights, Measurement, NHL Expansion, Partnership, Properties, ROSMO, Sponsorship, Strategy, Syndicated Marketing Research
Posted in Brand, Consulting, Marketing Research, Media Coverage, Partnerships, Sponsorship | No Comments »
Monday, June 21st, 2010
This summer, the PMA, the Promotion Marketing Association, has added Don Mayo, Global Managing Partner of IMI International to its Board of Directors.
As noted on the PMA’s website, the Promotion Marketing Association, established in 1911, is the premier not-for-profit organization and resource for research, education and collaboration for marketing professionals.
Tags: Brand Marketers, Don Mayo, Media Coverage, Partnership, PMA, Promotion
Posted in Conferences & Events, IMI Speakers, Media Coverage, Partnerships | No Comments »
Thursday, April 8th, 2010
IMI International is excited to announce a new speaking and partnership agreement with the 2010 Mirren New Business Conference.
As a speaker for this conference, Don Mayo, Global Managing Partner of IMI International, will provide delegates with real-time insights into what clients want, need and demand from their agencies in 2010-11.
Tags: Agency, Business Development, Client, Consumer Insights, ConsumerTrack™, Don Mayo, Impact, Insights, Marketing ROI, Measurement, Mirren, New York City Conference, Partnership, Strategy, Syndicated Marketing Research
Posted in Best Practices, Conferences & Events, Consulting, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Partnerships, Word of Mouth | No Comments »
Thursday, December 17th, 2009
As we gear up for the holidays, IMI International would like to take this opportunity to thank our great clients, dedicated IMI International team members and committed partner suppliers from around the world.
We’re fully committed to helping you succeed in 2010 and look forward to a mutually beneficial relationship. Enjoy the holidays and we wish you the very best for the New Year!
Tags: Holidays, Partnership
Posted in Partnerships | No Comments »
Friday, December 4th, 2009
As part of a continued commitment to sharing relevant insights with leading experiential marketers around the world, IMI International is regularly providing Experiential Marketing Forum (EMF) members with research articles.
The newest articles focus on experiential optimization and evaluation, including “Optimizing Experiential Interaction Time to Impact Purchases” and “Mass or Experiential – the Cost Per Impact is Equal”.
Tags: Brand Marketers, Consumer Insights, EMF, Experiential, Impact, In-Store Marketing, Insights, Partnership, Syndicated Marketing Research, Word of Mouth
Posted in Best Practices, Brand, ConsumerTrack™, Experiential, Marketing Research, Partnerships, Word of Mouth | 1 Comment »
Monday, August 24th, 2009
The largest global consumer research partnership ever launches this week between the Experiential Marketing Forum and IMI International.
IMI International will be highlighting the very latest experiential marketing ROI insights based on thousands of measured activations from around the world.
Tags: EMF, Experiential, Insights, Media Coverage, Partnership
Posted in Best Practices, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Media Coverage, Partnerships, Word of Mouth | 2 Comments »
