Category:          Financial Services

Date:                February 2010 

Tactic:              Advertising, New Technology 

Visa Activates Around 3-D Subway Station Video

Description:

Visa is launching a month-long initiative in New York City’s Grand Central Terminal, covering the subway corridor with 3-D video with audio plus static images from the company’s global Olympic-themed “Go World” advertising campaign. 

An estimated 3 million people will pass through Grand Central Terminal’s subway corridor during the 28-day campaign period.

Street teams will hand out 3-D glasses that will allow commuters to view the 3-D commercials during selected times.

Visa is also launching social media campaigns to promote its “Olympic Winter Games Trip for Life” sweepstakes.  On YouTube, Visa will introduce a complete redesign and content refresh of the “Go World” channel and feature six new commercials prior to air on television.

Source:  

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121671

Country:      United States 

Category:    Entertainment  

Date:          August 20, 2009 

Tactic:        Advertising, New Technology 

CBS, Entertainment Weekly Introduce First Video-in-Print Ads to Paper Magazine  

Description:

Readers will soon be watching video commercials on the pages of a magazine when the first-ever video advertisements hit Entertainment Weekly’s print edition in September.

The video-in-print (VIP) ads will appear in select copies of Entertainment Weekly’s business magazine on Sept. 18, exclusively in Los Angeles and New York.

This will be made possible by inserting a slim LCD screen within the magazine’s page.  It will be similar to the size of a mobile phone display, and will measure 2.7mm thick, with a 320×240 screen resolution.  

The advertisement will be activated as the magazine reader turns the page. Each chip can store up to 40 minutes of video, with a rechargeable battery lasting 70 minutes.

Clips from CBS’s fall line up including Two and a Half Men as well as NCIS Los Angeles and a Pepsi Max ad will be seen.

Source: