In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest shopper marketing news: Retailers are now reducing the amount of choice on their shelves.
After years of tempting customers with ever expanding arrays of brands, hues, sizes and flavours, they’re racing to simplify their offerings.
A recent cover story by Marketing Magazine in its April 19, 2010 edition focused on the female consumer, specifically in relation to the amount and type of communications that are being directed at them.
As the headline notes, “if women hold so much buying power, why aren’t marketers doing a better job of communicating to them? Kristin Laird outlines the key ways companies can meet the needs of female consumers”.
How are shoppers buying branded and private label products in the recovering economy?
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, “Brand and Private Label Purchases In A Recovering Economy” in both Canada and USA.
IMI International is excited to announce a new speaking and partnership agreement with the 2010 Mirren New Business Conference.
As a speaker for this conference, Don Mayo, Global Managing Partner of IMI International, will provide delegates with real-time insights into what clients want, need and demand from their agencies in 2010-11.
Dan Hunter, Partner, IMI International, has been asked to speak at the annual PMA Integrated Marketing Conference on March 23, 2010 on Shopper Marketing ROI & Metrics.
During his presentation, Dan will deliver consumer-validated insights, case studies and best practices in order to make your shopper marketing program succeed in a measureable way.
Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.
Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.
Experiential Marketing Forum (EMF) members continue to learn with IMI International as part of the forum partnership to keep members abreast of the latest insights, research and methodologies in the industry.
This month’s topic is “How to Measure & Optimize Experiential Marketing” which is a three-step process.
As part of a continued commitment to sharing relevant insights with leading experiential marketers around the world, IMI International is regularly providing Experiential Marketing Forum (EMF) members with research articles.
The newest articles focus on experiential optimization and evaluation, including “Optimizing Experiential Interaction Time to Impact Purchases” and “Mass or Experiential – the Cost Per Impact is Equal”.
If there was one overarching lesson from the 2009 WOMMA (Word-of-Mouth Marketing Association) Summit in Las Vegas, it was said that to succeed in WOM, you first have to listen.
Before delving into a WOM campaign, you must first invest in a listening campaign. Once you are in touch with the consumer, the conversation can begin. Social media is an excellent tool to develop the two-way conversation.
IMI International is pleased to announce that a large segment of its ConsumerTrack™ Library is now available for viewing online.
For less than the cost of a focus group, you can stay current on consumer trends plus leverage IMI International’s latest insights on brand activations.
