In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest advertising and technology marketing:
Visa is launching a month-long initiative in New York City’s Grand Central Terminal, covering the subway corridor with extensive 3-D video with audio plus static images from the company’s global Olympic-themed “Go World” advertising campaign.
Julius Diamond, Founder and President of IMI International, is headlining the upcoming Infopresse Promotions Conference being hosted in Montreal on February 17, 2010.
The topic, “Optimizing Your Marketing Effectiveness and ROI”, will showcase the latest IMI International consumer insights on the influence of promotions and brand activation on retail activity, brand purchasing and image.
With both experiential marketing and digital media campaigns attracting significant attention from marketers, brands and agencies, it’s important to understand how to best leverage these powerful communication tools.
IMI International’s latest consumer research, on behalf of Experiential Marketing Forum (EMF) members globally, reveals that experiential programs that include a push to web can drive stronger conversion to purchase by extending the live experience and brand conversations to online.
As part of a continued commitment to sharing relevant insights with leading experiential marketers around the world, IMI International is regularly providing Experiential Marketing Forum (EMF) members with research articles.
The newest articles focus on experiential optimization and evaluation, including “Optimizing Experiential Interaction Time to Impact Purchases” and “Mass or Experiential – the Cost Per Impact is Equal”.
If there was one overarching lesson from the 2009 WOMMA (Word-of-Mouth Marketing Association) Summit in Las Vegas, it was said that to succeed in WOM, you first have to listen.
Before delving into a WOM campaign, you must first invest in a listening campaign. Once you are in touch with the consumer, the conversation can begin. Social media is an excellent tool to develop the two-way conversation.
Many next generation sponsorship marketing practitioners attended the Sponsorship Marketing Council of Canada (SMCC) offices for a two-day Fundamentals of Sponsorships Marketing course that delivered an intensive primer on November 11 & 12.
This two-day seminar was a must-attend course for managers involved in sponsorship marketing as part of their integrated marketing communications programs. Attendees were exposed to an expert team of leading Canadian sponsorship marketing practitioners.
The EMF’s research articles were quoted in October’s Adweek Experiential Marketing Edition where IMI International, the research partner of the EMF, provided perspective on Experiential Marketing’s ability to drive enhanced ROI via word of mouth.
The largest global consumer research partnership ever launches this week between the Experiential Marketing Forum and IMI International.
IMI International will be highlighting the very latest experiential marketing ROI insights based on thousands of measured activations from around the world.
