In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
Recently on the EMF posts, there has been a lot of reference to a change in consumer buying habits as a result of the economic conditions in recent times.
In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
This month’s topic focuses on how Agencies and Clients perceive experiential marketing and current momentum for the industry.
In partnership with the Experiential Marketing Forum, EMF, two research articles have recently been posted to the IMI International Downloads page.
These articles cover topics ranging from, first, 2010 Olympic Fan Engagement as it relates to fit and passion to the property, and second, where shopper marketing and experiential marketing can best align.
Experiential Marketing Forum (EMF) members continue to learn with IMI International as part of the forum partnership to keep members abreast of the latest insights, research and methodologies in the industry.
This month’s topic is “How to Measure & Optimize Experiential Marketing” which is a three-step process.
With both experiential marketing and digital media campaigns attracting significant attention from marketers, brands and agencies, it’s important to understand how to best leverage these powerful communication tools.
IMI International’s latest consumer research, on behalf of Experiential Marketing Forum (EMF) members globally, reveals that experiential programs that include a push to web can drive stronger conversion to purchase by extending the live experience and brand conversations to online.
As part of a continued commitment to sharing relevant insights with leading experiential marketers around the world, IMI International is regularly providing Experiential Marketing Forum (EMF) members with research articles.
The newest articles focus on experiential optimization and evaluation, including “Optimizing Experiential Interaction Time to Impact Purchases” and “Mass or Experiential – the Cost Per Impact is Equal”.
The EMF’s research articles were quoted in October’s Adweek Experiential Marketing Edition where IMI International, the research partner of the EMF, provided perspective on Experiential Marketing’s ability to drive enhanced ROI via word of mouth.
The largest global consumer research partnership ever launches this week between the Experiential Marketing Forum and IMI International.
IMI International will be highlighting the very latest experiential marketing ROI insights based on thousands of measured activations from around the world.
