IMI International - Marketing ROI Consulting Via Consumer Insights » Digital http://www.consultimi.com Maximizing Marketing ROI - Guaranteed Thu, 02 Sep 2010 19:19:51 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Experiential Plus Digital Drives Sales http://www.consultimi.com/2010/01/experiential-plus-digital-drives-sales-2/ http://www.consultimi.com/2010/01/experiential-plus-digital-drives-sales-2/#comments Fri, 08 Jan 2010 15:22:12 +0000 Tim Bishop http://www.consultimi.com/?p=950 With both experiential marketing and digital media campaigns attracting significant attention from marketers, brands and agencies, it’s important to understand how to best leverage these powerful communication tools. 

IMI International’s latest consumer research, on behalf of Experiential Marketing Forum (EMF) members globally, reveals that experiential programs that include a push to web can drive stronger conversion to purchase by extending the live experience and brand conversations to online.  

In fact, the EMF / IMI International study shows that brands can actually drive a 30% lift in purchases according to recent marketing program evaluations.  This is key for long-term brand gains, especially beyond the cluttered retail environment. 

For more information on the EMF, visit www.experientialforum.com where you can join to receive regular updates on the latest experiential news, research and insights.  The EMF / IMI International research articles are also available for viewing on IMI International’s Downloads page.

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