Posts Tagged ‘Consumer Insights’
Friday, March 12th, 2010
Dan Hunter, Partner, IMI International, has been asked to speak at the annual PMA Integrated Marketing Conference on March 23, 2010 on Shopper Marketing ROI & Metrics.
During his presentation, Dan will deliver consumer-validated insights, case studies and best practices in order to make your shopper marketing program succeed in a measureable way.
Tags: Brand Activation, Brand Marketers, Chicago Conference, Consumer Insights, Dan Hunter, Impact, In-Store Marketing, Insights, Marketing ROI, Measurement, Mobile Marketing, PMA, Shopper Marketing, Strategy, Word of Mouth
Posted in Best Practices, Brand, Conferences & Events, IMI Speakers, Marketing ROI, Marketing Research, Shopper Marketing | No Comments »
Tuesday, March 9th, 2010
IMI International and the Sponsorship Marketing Council of Canada (SMCC) have partnered again for an exciting Breakfast Forum on March 25, 2010 to share more on 2010’s hot topic, social media.
Tim Bishop, Business Development, North America, will be speaking about social media measurement plus providing the latest insights and experience on how to measure ROI (and as a hint, it’s not about friends, fans or retweets…).
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, GlobalPulse™, Insights, Marketing ROI, Mobile Marketing, Properties, ROSMO, SMCC, Social Media, Sponsorship, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Word of Mouth
Posted in Best Practices, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Mobile, New Technology, Sponsorship, Word of Mouth | No Comments »
Tuesday, March 2nd, 2010
Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.
Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.
Tags: Advertising, Brand Activation, Brand Marketers, Canadian Sponsorship Forum, Consumer Insights, ConsumerTrack™, Don Mayo, Experiential, GlobalPulse™, Impact, Insights, Measurement, Olympics, Properties, Sponsorship, Syndicated Marketing Research, Trojan One, Whistler Conference, Word of Mouth
Posted in Advertising, Best Practices, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Partnerships, Sponsorship, Word of Mouth | No Comments »
Thursday, February 11th, 2010
The Shopper Marketing Forum has invited Dan Hunter, Partner of IMI International, to moderate a morning session during its upcoming conference on March 11, 2010.
The panel topic, “What Will Appeal to Tomorrow’s Shopper: Learn from Representatives Across All Sectors of the Shopper Marketing Industry” is sure to create an active discussion regarding the future of shopper marketing.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Experiential, In-Store Marketing, Insights, LAUNCH!, Measurement, Mobile Marketing, Path-to-Purchase Cycle, Shopper Marketing, Shopper Marketing Forum, Strategy, Toronto Conference, Word of Mouth
Posted in Advertising, Best Practices, Brand, Conferences & Events, Experiential, IMI Speakers, Marketing ROI, Mobile, Multimedia, New Technology, Word of Mouth | No Comments »
Thursday, February 11th, 2010
Experiential Marketing Forum (EMF) members continue to learn with IMI International as part of the forum partnership to keep members abreast of the latest insights, research and methodologies in the industry.
This month’s topic is “How to Measure & Optimize Experiential Marketing” which is a three-step process.
Tags: Brand Activation, Consumer Insights, Cost Effectiveness, Cost Per Impacted Consumer, Database, Effectiveness, Efficiency, EMF, Experiential, Impact, Insights, Measurement, Sponsorship, Word of Mouth
Posted in Best Practices, Experiential, Marketing ROI, Marketing Research, Sponsorship, Word of Mouth | No Comments »
Friday, January 15th, 2010
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, Winning in an Economic Decline.
This module provides a look into how consumers are thinking, what tactics will work the hardest for you and how brands have utilized these to their advantage.
Tags: Advertising, Brand Activation, Consumer Insights, ConsumerTrack™, In-Store Marketing, Insights, Marketing ROI, Measurement, Mobile Marketing, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, Experiential, Marketing Research, Mobile, Multimedia, New Technology, Partnerships, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
Friday, December 4th, 2009
As part of a continued commitment to sharing relevant insights with leading experiential marketers around the world, IMI International is regularly providing Experiential Marketing Forum (EMF) members with research articles.
The newest articles focus on experiential optimization and evaluation, including “Optimizing Experiential Interaction Time to Impact Purchases” and “Mass or Experiential – the Cost Per Impact is Equal”.
Tags: Brand Marketers, Consumer Insights, EMF, Experiential, Impact, In-Store Marketing, Insights, Partnership, Syndicated Marketing Research, Word of Mouth
Posted in Best Practices, Brand, ConsumerTrack™, Experiential, Marketing Research, Partnerships, Word of Mouth | 1 Comment »
Friday, October 23rd, 2009
Leading IMI International’s first presentation to Strategic Sponsorship Marketing: The Canadian Summit, Dan Hunter, IMI International Partner, discussed the latest topics of focus for marketers in Canada.
Entitled, Maximize Your Sponsorship ROI in These Tough Economic Conditions, Dan’s presentation highlighted that in a tough economy, consumers don’t stop spending. They just spend differently.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Insights, Marketing ROI, Measurement, Properties, Sponsorship, Toronto Conference, Turbulent Times
Posted in Conferences & Events, IMI Speakers, Marketing ROI, Sponsorship, Turbulent Times | No Comments »
Tuesday, October 13th, 2009
Over 4,000 curious shopper marketing industry experts packed the 2009 In-Store Marketing Expo from October 6 to 8 at Navy Pier in downtown Chicago.
To complement the large in-store trade component of the conference, IMI International was once again asked to lead a focused learning session on the very latest insights on Shopper Marketing from a consumer perspective.
Tags: Brand Activation, Chicago Conference, Consumer Insights, ConsumerTrack™, Dan Hunter, In-Store Marketing, Mobile Marketing, Shopper Marketing, Turbulent Times
Posted in Conferences & Events, ConsumerTrack™, Experiential, IMI Speakers, Marketing ROI, Turbulent Times | 1 Comment »
