Posts Tagged ‘Advertising’
Monday, May 17th, 2010
A recent cover story by Marketing Magazine in its April 19, 2010 edition focused on the female consumer, specifically in relation to the amount and type of communications that are being directed at them.
As the headline notes, “if women hold so much buying power, why aren’t marketers doing a better job of communicating to them? Kristin Laird outlines the key ways companies can meet the needs of female consumers”.
Tags: Advertising, Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, Impact, In-Store Marketing, Insights, Marketing ROI, Measurement, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Brand, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Mobile, Shopper Marketing, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
Tuesday, March 2nd, 2010
Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.
Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.
Tags: Advertising, Brand Activation, Brand Marketers, Canadian Sponsorship Forum, Consumer Insights, ConsumerTrack™, Don Mayo, Experiential, GlobalPulse™, Impact, Insights, Measurement, Olympics, Properties, Sponsorship, Syndicated Marketing Research, Trojan One, Whistler Conference, Word of Mouth
Posted in Advertising, Best Practices, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Partnerships, Sponsorship, Word of Mouth | No Comments »
Wednesday, January 27th, 2010
Julius Diamond, Founder and President of IMI International, is headlining the upcoming Infopresse Promotions Conference being hosted in Montreal on February 17, 2010.
The topic, “Optimizing Your Marketing Effectiveness and ROI”, will showcase the latest IMI International consumer insights on the influence of promotions and brand activation on retail activity, brand purchasing and image.
Tags: Advertising, Brand Activation, ConsumerTrack™, Experiential, GlobalPulse™, Insights, Julius Diamond, Mobile Marketing, Montreal Conference, Sponsorship, Syndicated Marketing Research, Twitter
Posted in Advertising, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Turbulent Times | 1 Comment »
Friday, January 15th, 2010
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, Winning in an Economic Decline.
This module provides a look into how consumers are thinking, what tactics will work the hardest for you and how brands have utilized these to their advantage.
Tags: Advertising, Brand Activation, Consumer Insights, ConsumerTrack™, In-Store Marketing, Insights, Marketing ROI, Measurement, Mobile Marketing, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, Experiential, Marketing Research, Mobile, Multimedia, New Technology, Partnerships, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
Thursday, September 24th, 2009
For the second time in as many years, the Sponsorship Marketing Council of Canada, a division of the Association of Canadian Advertisers, welcomed Dan Hunter, Partner, IMI International to the stage to share the latest in consumer insights.
Speaking to one of the largest groups to recently assemble for the bi-monthly meetings, Dan led the session to showcase how Canadian consumers have changed in these turbulent times.
Tags: ACA, Advertising, Brand Activation, Consumer Insights, Dan Hunter, Insights, SMCC, Sponsorship, Toronto Conference, Turbulent Times
Posted in Best Practices, Conferences & Events, Experiential, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Turbulent Times | No Comments »
Thursday, August 20th, 2009
In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest lifestyle, advertising and technology marketing:
Readers will soon be watching video commercials on the pages of a magazine when the first-ever video advertisements hit Entertainment Weekly’s print edition in September.
The video-in-print (VIP) ads will appear in select copies of Entertainment Weekly’s business magazine on Sept. 18, exclusively in Los Angeles and New York.
Tags: Advertising, CBS, Entertainment Weekly, GlobalPulse™, LCD, Magazine, Pepsi, Print, Video
Posted in Advertising, GlobalPulse™, Multimedia, New Technology, Partnerships | No Comments »
