Since 1994, ConsumerTrack™ has provided a proprietary consumer-driven tool that provides quantified learning and brand activation so you can:
1. Spend wisely, and not a penny more, to win new business
2. Cost-effectively gain consumer-validated insights
3. Monitor market success and your competition
4. Make more fact-based decisions to build better programs
5. Identify emerging trends and using them to your advantage
Recent ConsumerTrack™ Topics Include:
Mobile Marketing
Mobile Marketing is one of the hottest topics in marketing with many brands looking to leverage this most personal of media types.Click on the links below to learn more about the type of consumer insights that are available country by country.The Digital Environment
Digital Marketing covers all aspects of our connected world from online marketing to search marketing to social media marketing and more.Click on the links below to learn more about the type of consumer insights that are available country by country.Environmental Marketing
Environmental Marketing, despite the recent economic downturn, continues to be an effective motivator for certain consumers when making purchasing decisions.Click on the links below to learn more about the type of consumer insights that are available country by country.Health Marketing
Health Marketing is a key focus for many consumers when making purchase decisions in-store, the types of lifestyle habits they make and the activities they enjoy.Click on the links below to learn more about the type of consumer insights that are available country by country.Social Media Marketing
Social Media Marketing is one of the most discussed media types in the world right now with many brands experimenting to find out the next big campaign and how to best reach and influence consumers.Click on the links below to learn more about the type of consumer insights that are available country by country.Cause Marketing
Cause Marketing continues to grow and be leveraged by leading marketers in order to connect with their consumers and create goodwill towards their brands.Click on the links below to learn more about the type of consumer insights that are available country by country.Turbulent Times III
Turbulent Times III is a special report, the third in the series, that covers how consumers are acting and reacting in these current turbulent economic conditions.To learn more about the type of consumer insights that are available country by country, please contact Josh Lyon at jlyon@consultIMI.com.EventPulse™
Which events provide good return on investment for sponsors? EventPulse™ has shown us, of the many brands sponsoring an event globally, not all are doing it successfully.
One week after key events take place, IMI completes an evaluation of the event which uncovers how an event can engage consumers and evaluates the success of which major and minor sponsors capitalise on the association to communicate with their target market.To learn more about the type of EventPulse™ consumer insights that are available country by country, please click here or contact Josh Lyon (North America) at jlyon@consultIMI.com or Rachael Kirby (Australia) at rkirby@consultIMI.com.2011 Australian Open
In February of this year, IMI International completed its latest EventPulse™ study on the Australian Open across Australia. This study of 1,035 consumers helps shed some light on how people interact with the Australian Open, how the Australian Open engages these consumers and how major and minor sponsors of the event capitalise on the association to communicate with their target market. Below you will find excerpts from the report as well as an overview of the key issues examined in the full report.Click here to learn more about the type of consumer insights that are available for the 2011 Australian Open2011 F1 Australian Grand Prix
In April of this year, IMI International completed an EventPulse™ study on the Formula 1TM Australian Qantas Grand Prix. This study of over 700 consumers helps shed some light on how people interact with the Formula 1TM Grand Prix, how the event engages these consumers and how major and minor sponsors of the event capitalise on the association to communicate with their target market. Below you will find excerpts from the report as well as an overview of the key issues examined in the full report.Click here to learn more about the type of consumer insights that are available for the 2011 F1 Australian Grand Prix2011 Melbourne Cup
In November this year, IMI International completed an EventPulse™ study of the Melbourne Cup Carnival. This study helps shed some light on how people interact with the Melbourne Cup Carnival, how the different race days engage consumers and how major and minor sponsors of the events capitalise on the association to communicate with their target market. The most attractive events from a sponsor’s perspective are those which achieve strong levels of engagement with your target market and those which consumers are open to paying attention to sponsors. Find out how the Melbourne Cup Carnival can potentially benefit your brand with IMI’s EventPulse™ series of syndicated sponsorship reports.Click here to learn more about the type of consumer insights that are available for the 2011 Melbourne CupVancouver 2010 Olympic Activation Case Study
Vancouver 2010’s Olympic Games were the focus of the world for two weeks in February of that year and this report shows the winners and under-performing brands who sponsored the Games.To learn more about the type of consumer insights that are available country by country, please contact Josh Lyon at jlyon@consultIMI.com.FIFA World Cup South Africa 2010
FIFA’s World Cup in South Africa was experienced in some way by billions of people around the world and this report takes a deeper look of the property, sponsors and consumer reactions.To learn more about the type of consumer insights that are available country by country, please contact Josh Lyon at jlyon@consultIMI.com.