Promotions can be an essential part of the marketing mix, especially during key drive periods. Globally, two-thirds or more of consumers purchase as a result of a promotion – a fact that holds true across all demographics, categories and geographies.
A compelling promotional concept can become a successful global initiative – driving sales and enhancing brand equity internationally.
IMI International excels in sales promotion optimization. Through linkage of pre and post evaluations of promotional campaigns over time, IMI International has built a database of thousands of programs across over 20 countries in over 50 categories, both pre- and post-launch. IMI International leverages our database and action standards – key metrics – to facilitate decision making, organizational buy-in and cooperation. IMI International’s experience includes all types of promotions and limited time offers:
- Sweepstakes
- Loyalty Programs
- Coupons
- Premiums
- Price Discounts
…and promotional elements including:
- Trade only vs. consumer
- Types/number of prizes
- Mechanics like in-pack vs. online vs. write-in
- Communication
- Retailer/distributor incentive
Consistent over time is our fundamental approach to maximizing your Return on Investment – consider ‘how little you need to spend’ to get the desired change in attitude, behavior and sales’.