Minimize your risk and maximize your return using IMI’s proprietary process and methodology.
With IMI International, you ensure:
- Fuel for new product and brand activation development
- Consumer insights that can be incorporated into program design
- The ability to identify activations that will deliver management’s objectives
- More impactful programs to eliminate poor or unsuccessful ideas
- More cost-effective programs that are tested with the principle: “how little do you need to spend to get the desired change in behaviour”
- Predictive volumetrics that work to forecast outcomes, such as sales or awareness changes
- Leveraging communication, positioning and messaging best practices
- Optimized creative and concept potential for in-market success
Leveraging IMI International’s experience means a “better bang for your buck”, increasing your ROI so you can right-size your spend and receive accurate and conclusive recommendations for your brand.
Concepts are evaluated relative to IMI International’s proprietary database of multiple success measures that correlate with in-market success. IMI has evaluated over 9,000+ concepts across over 40 categories and are measured according to your specific category and tactics.
With IMI International’s pre-testing plan, a major soft drink manufacturer has saved millions of dollars on a recent initiative that would have seen them spend far in excess of what was needed with little incremental impact.