Minimize your risk and maximize your return using IMI’s proprietary process and methodology.

With IMI International, you ensure:

• Fuel for new product and brand activation development
• Consumer insights that can be incorporated into program design
• The ability to identify activations that will deliver management’s objectives
• More impactful programs to eliminate poor or unsuccessful ideas
• More cost-effective programs that are tested with the principle:  “how little do you need to spend to get the desired change in behaviour”
• Predictive volumetrics that work to forecast outcomes, such as sales or awareness changes
• Leveraging communication, positioning and messaging best practices
• Optimized creative and concept potential for in-market success

Leveraging IMI International’s experience means a “better bang for your buck”, increasing your ROI so you can right-size your spend and receive accurate and conclusive recommendations for your brand.

Concepts are evaluated relative to IMI International’s proprietary database of multiple success measures that correlate with in-market success.  IMI has evaluated over 9,000+ concepts across over 40 categories and are measured according to your specific category and tactics.

Case Study:

With IMI International’s pre-testing plan, a major soft drink manufacturer has saved millions of dollars on a recent initiative that would have seen them spend far in excess of what was needed with little incremental impact.