IMI International provides consulting using research to evaluate and maximize the in-market effectiveness of a promotion, event or sponsorship. Metrics delivered by IMI determine overall success and diagnostics to isolate what worked and why.
Key evaluation diagnostics are used for future optimization and include:
- Media mix allocations
- Target reach and impact
As a result of using IMI International’s evaluation methodology, IMI guarantees an increased return on your research dollars through improving program effectiveness while reducing marketing costs.
IMI International has evaluated over 9,000 programs, allowing for comparison to similar programs based on category, geography, target and program type.
Recently, IMI saved a long-term client millions of dollars by optimizing the prize pool for a national promotion while maintaining participation and in-market success.