Program Optimization & Evaluation

Pre-Launch Evaluations

Minimize your risk and maximize your return using IMI’s proprietary process and methodology. 

With IMI International, you ensure: 

  • Fuel for new product and brand activation development
  • Consumer insights that can be incorporated into program design
  • The ability to identify activations that will deliver management’s objectives
  • More impactful programs to eliminate poor or unsuccessful ideas
  • More cost-effective programs that are tested with the principle:  “how little do you need to spend to get the desired change in behaviour”
  • Predictive volumetrics that work to forecast outcomes, such as sales or awareness changes
  • Leveraging communication, positioning and messaging best practices
  • Optimized creative and concept potential for in-market success

Leveraging IMI International’s experience means a “better bang for your buck”, increasing your ROI so you can right-size your spend and receive accurate and conclusive recommendations for your brand. 

Concepts are evaluated relative to IMI International’s proprietary database of multiple success measures that correlate with in-market success.  IMI has evaluated over 9,000+ concepts across over 40 categories and are measured according to your specific category and tactics. 

Case Study: 

With IMI International’s pre-testing plan, a major soft drink manufacturer has saved millions of dollars on a recent initiative that would have seen them spend far in excess of what was needed with little incremental impact.

Post-Launch & In Market Evaluations 

IMI International provides consulting using research to evaluate and maximize the in-market effectiveness of a promotion, event or sponsorship.  Metrics delivered by IMI determine overall success and diagnostics to isolate what worked and why.  

Key evaluation diagnostics are used for future optimization and include: 

  • Messaging
  • Media mix allocations
  • Target reach and impact 

As a result of using IMI International’s evaluation methodology, IMI guarantees an increased return on your research dollars through improving program effectiveness while reducing marketing costs.

IMI International has evaluated over 9,000 programs, allowing for comparison to similar programs based on category, geography, target and program type. 

Case Study: 

Recently, IMI saved a long-term client millions of dollars by optimizing the prize pool for a national promotion while maintaining participation and in-market success.

Contact IMI International now to see how we can help you succeed with your marketing initiatives.

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