Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.
Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.
The Shopper Marketing Forum has invited Dan Hunter, Partner of IMI International, to moderate a morning session during its upcoming conference on March 11, 2010.
The panel topic, “What Will Appeal to Tomorrow’s Shopper: Learn from Representatives Across All Sectors of the Shopper Marketing Industry” is sure to create an active discussion regarding the future of shopper marketing.
Experiential Marketing Forum (EMF) members continue to learn with IMI International as part of the forum partnership to keep members abreast of the latest insights, research and methodologies in the industry.
This month’s topic is “How to Measure & Optimize Experiential Marketing” which is a three-step process.
Julius Diamond, Founder and President of IMI International, is headlining the upcoming Infopresse Promotions Conference being hosted in Montreal on February 17, 2010.
The topic, “Optimizing Your Marketing Effectiveness and ROI”, will showcase the latest IMI International consumer insights on the influence of promotions and brand activation on retail activity, brand purchasing and image.
With both experiential marketing and digital media campaigns attracting significant attention from marketers, brands and agencies, it’s important to understand how to best leverage these powerful communication tools.
IMI International’s latest consumer research, on behalf of Experiential Marketing Forum (EMF) members globally, reveals that experiential programs that include a push to web can drive stronger conversion to purchase by extending the live experience and brand conversations to online.
If there was one overarching lesson from the 2009 WOMMA (Word-of-Mouth Marketing Association) Summit in Las Vegas, it was said that to succeed in WOM, you first have to listen.
Before delving into a WOM campaign, you must first invest in a listening campaign. Once you are in touch with the consumer, the conversation can begin. Social media is an excellent tool to develop the two-way conversation.
IMI International is pleased to announce that a large segment of its ConsumerTrack™ Library is now available for viewing online.
For less than the cost of a focus group, you can stay current on consumer trends plus leverage IMI International’s latest insights on brand activations.
Many next generation sponsorship marketing practitioners attended the Sponsorship Marketing Council of Canada (SMCC) offices for a two-day Fundamentals of Sponsorships Marketing course that delivered an intensive primer on November 11 & 12.
This two-day seminar was a must-attend course for managers involved in sponsorship marketing as part of their integrated marketing communications programs. Attendees were exposed to an expert team of leading Canadian sponsorship marketing practitioners.
Leading IMI International’s first presentation to Strategic Sponsorship Marketing: The Canadian Summit, Dan Hunter, IMI International Partner, discussed the latest topics of focus for marketers in Canada.
Entitled, Maximize Your Sponsorship ROI in These Tough Economic Conditions, Dan’s presentation highlighted that in a tough economy, consumers don’t stop spending. They just spend differently.
The EMF’s research articles were quoted in October’s Adweek Experiential Marketing Edition where IMI International, the research partner of the EMF, provided perspective on Experiential Marketing’s ability to drive enhanced ROI via word of mouth.
