Archive for the ‘Brand’ Category
Thursday, July 8th, 2010
With the Canadian economy making strides in recovery, it would stand to reason that there would be renewed optimism and activity in the business world.
Results from the first-ever Marketing Confidence Index, measured in conjunction with the Gauge Report, an annual survey of marketing professionals conducted by IMI International and Cossette, have revealed otherwise.
Tags: Brand Activation, Brand Marketers, Confidence Index, Gauge, Insights, Jules Diamond, Measurement, Media Coverage, Strategy, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Turbulent Times
Posted in Best Practices, Brand, Conferences & Events, Consulting, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Turbulent Times | No Comments »
Monday, July 5th, 2010
IMI International’s “research demonstrates a massive appetite among sports fans for a second NHL team in Toronto, roughly double the interest in attracting an NFL team”, as reported in today’s Globe and Mail.
IMI International’s study in April 2010 across the GTA and Golden Horseshoe surrounding Toronto was conducted to determine the interest, impact and potential of a NHL team was for Hamilton, Kitchener and a second team in Toronto.
Tags: Brand Marketers, Consumer Insights, Globe and Mail, Insights, Measurement, NHL Expansion, Partnership, Properties, ROSMO, Sponsorship, Strategy, Syndicated Marketing Research
Posted in Brand, Consulting, Marketing Research, Media Coverage, Partnerships, Sponsorship | No Comments »
Tuesday, June 8th, 2010
In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
Recently on the EMF posts, there has been a lot of reference to a change in consumer buying habits as a result of the economic conditions in recent times.
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Dan Hunter, EMF, Experiential, In-Store Marketing, Insights, Marketing ROI, Measurement, Shopper Marketing, Syndicated Marketing Research, Turbulent Times
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Shopper Marketing, Turbulent Times | No Comments »
Wednesday, May 26th, 2010
In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest shopper marketing news: Retailers are now reducing the amount of choice on their shelves.
After years of tempting customers with ever expanding arrays of brands, hues, sizes and flavours, they’re racing to simplify their offerings.
Tags: Brand Marketers, GlobalPulse™, Impact, In-Store Marketing, Insights, Shopper Marketing, Syndicated Marketing Research
Posted in Advertising, Best Practices, Brand, GlobalPulse™, Marketing ROI, Marketing Research, Shopper Marketing | No Comments »
Monday, May 17th, 2010
A recent cover story by Marketing Magazine in its April 19, 2010 edition focused on the female consumer, specifically in relation to the amount and type of communications that are being directed at them.
As the headline notes, “if women hold so much buying power, why aren’t marketers doing a better job of communicating to them? Kristin Laird outlines the key ways companies can meet the needs of female consumers”.
Tags: Advertising, Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, Impact, In-Store Marketing, Insights, Marketing ROI, Measurement, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Brand, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Mobile, Shopper Marketing, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
Wednesday, April 28th, 2010
How are shoppers buying branded and private label products in the recovering economy?
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, “Brand and Private Label Purchases In A Recovering Economy” in both Canada and USA.
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, GlobalPulse™, Impact, In-Store Marketing, Insights, Shopper Marketing, Syndicated Marketing Research, Turbulent Times
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, GlobalPulse™, Marketing Research, Shopper Marketing, Turbulent Times | No Comments »
Monday, April 5th, 2010
In partnership with the Experiential Marketing Forum, EMF, two research articles have recently been posted to the IMI International Downloads page.
These articles cover topics ranging from, first, 2010 Olympic Fan Engagement as it relates to fit and passion to the property, and second, where shopper marketing and experiential marketing can best align.
Tags: Brand Activation, Brand Marketers, Consumer Insights, EMF, Engagement, Experiential, Marketing ROI, Measurement, Olympics, Shopper Marketing, Sponsorship
Posted in Best Practices, Brand, Experiential, Marketing ROI, Marketing Research, Shopper Marketing, Sponsorship | No Comments »
Friday, March 12th, 2010
Dan Hunter, Partner, IMI International, has been asked to speak at the annual PMA Integrated Marketing Conference on March 23, 2010 on Shopper Marketing ROI & Metrics.
During his presentation, Dan will deliver consumer-validated insights, case studies and best practices in order to make your shopper marketing program succeed in a measureable way.
Tags: Brand Activation, Brand Marketers, Chicago Conference, Consumer Insights, Dan Hunter, Impact, In-Store Marketing, Insights, Marketing ROI, Measurement, Mobile Marketing, PMA, Shopper Marketing, Strategy, Word of Mouth
Posted in Best Practices, Brand, Conferences & Events, IMI Speakers, Marketing ROI, Marketing Research, Shopper Marketing | No Comments »
Tuesday, March 2nd, 2010
Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.
Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.
Tags: Advertising, Brand Activation, Brand Marketers, Canadian Sponsorship Forum, Consumer Insights, ConsumerTrack™, Don Mayo, Experiential, GlobalPulse™, Impact, Insights, Measurement, Olympics, Properties, Sponsorship, Syndicated Marketing Research, Trojan One, Whistler Conference, Word of Mouth
Posted in Advertising, Best Practices, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Partnerships, Sponsorship, Word of Mouth | No Comments »
Thursday, February 11th, 2010
The Shopper Marketing Forum has invited Dan Hunter, Partner of IMI International, to moderate a morning session during its upcoming conference on March 11, 2010.
The panel topic, “What Will Appeal to Tomorrow’s Shopper: Learn from Representatives Across All Sectors of the Shopper Marketing Industry” is sure to create an active discussion regarding the future of shopper marketing.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Experiential, In-Store Marketing, Insights, LAUNCH!, Measurement, Mobile Marketing, Path-to-Purchase Cycle, Shopper Marketing, Shopper Marketing Forum, Strategy, Toronto Conference, Word of Mouth
Posted in Advertising, Best Practices, Brand, Conferences & Events, Experiential, IMI Speakers, Marketing ROI, Mobile, Multimedia, New Technology, Word of Mouth | No Comments »
