In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
Recently on the EMF posts, there has been a lot of reference to a change in consumer buying habits as a result of the economic conditions in recent times.
In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest shopper marketing news: Retailers are now reducing the amount of choice on their shelves.
After years of tempting customers with ever expanding arrays of brands, hues, sizes and flavours, they’re racing to simplify their offerings.
A recent cover story by Marketing Magazine in its April 19, 2010 edition focused on the female consumer, specifically in relation to the amount and type of communications that are being directed at them.
As the headline notes, “if women hold so much buying power, why aren’t marketers doing a better job of communicating to them? Kristin Laird outlines the key ways companies can meet the needs of female consumers”.
How are shoppers buying branded and private label products in the recovering economy?
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, “Brand and Private Label Purchases In A Recovering Economy” in both Canada and USA.
Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.
Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.
The Shopper Marketing Forum has invited Dan Hunter, Partner of IMI International, to moderate a morning session during its upcoming conference on March 11, 2010.
The panel topic, “What Will Appeal to Tomorrow’s Shopper: Learn from Representatives Across All Sectors of the Shopper Marketing Industry” is sure to create an active discussion regarding the future of shopper marketing.
In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest advertising and technology marketing:
Visa is launching a month-long initiative in New York City’s Grand Central Terminal, covering the subway corridor with extensive 3-D video with audio plus static images from the company’s global Olympic-themed “Go World” advertising campaign.
Julius Diamond, Founder and President of IMI International, is headlining the upcoming Infopresse Promotions Conference being hosted in Montreal on February 17, 2010.
The topic, “Optimizing Your Marketing Effectiveness and ROI”, will showcase the latest IMI International consumer insights on the influence of promotions and brand activation on retail activity, brand purchasing and image.
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, Winning in an Economic Decline.
This module provides a look into how consumers are thinking, what tactics will work the hardest for you and how brands have utilized these to their advantage.
IMI International is pleased to announce that a large segment of its ConsumerTrack™ Library is now available for viewing online.
For less than the cost of a focus group, you can stay current on consumer trends plus leverage IMI International’s latest insights on brand activations.
