Archive for June, 2010

Don Mayo Joins PMA Board

Monday, June 21st, 2010

This summer, the PMA, the Promotion Marketing Association, has added Don Mayo, Global Managing Partner of IMI International to its Board of Directors.

As noted on the PMA’s website, the Promotion Marketing Association, established in 1911, is the premier not-for-profit organization and resource for research, education and collaboration for marketing professionals.

Price Versus Value Debate

Tuesday, June 8th, 2010

In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.

Recently on the EMF posts, there has been a lot of reference to a change in consumer buying habits as a result of the economic conditions in recent times.