IMI International is excited to announce a new speaking and partnership agreement with the 2010 Mirren New Business Conference. This three-day event in New York City from April 12-14 will highlight innovative ideas and strategies that will enable agencies to quickly improve business.
As a speaker for this conference, Don Mayo, Global Managing Partner of IMI International, will provide delegates with real-time insights into what clients want, need and demand from their agencies in 2010-11.
Don Mayo will be highlighting the very latest proprietary consumer insights in his presentation as it relates to agency and client dynamics. The key focus will be:
- What keeps them up at night
- 3 biggest challenges and opportunities
- Perception of marketing, cause, environment, social, life attitudes
- Impact and momentum of marketing tactics
- Perception and reality of digital, social, mobile
- Best in class marketers
- Talk value: what do they talk about and how
- What’s caught their eye
- What and why they change behaviour
As mentioned on the conference website, this event “is for agencies serious about taking immediate steps to improve their business. Spend 3 days with 35+ sessions, 40+ speakers and select peers. Examine the best practices of those agencies currently experiencing growth. From Creating New Revenue Streams to Rewriting Your Capabilities, take away strategies converting business.”
Tags: Agency, Business Development, Client, Consumer Insights, ConsumerTrack™, Don Mayo, Impact, Insights, Marketing ROI, Measurement, Mirren, New York City Conference, Partnership, Strategy, Syndicated Marketing Research