How are shoppers buying branded and private label products in the recovering economy?
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, Brand and Private Label Purchases In A Recovering Economy in both Canada and USA.
This module provides a look into how shoppers are thinking about and buying Branded products and Private Label products in North America, how marketers have utilized these insights to their advantage and what marketing techniques will work the hardest as the economy recovers.
Topics include:
- Identifying the proliferation of private label brands, overall, category-specific and brand-specific,
- Investigating the impact the recession had on private label purchasing and the outlook once the recession comes to an end,
- Understanding why consumers do and do not purchase private label brands,
- Comparing marketing tactics and their effectiveness for name brands vs. private label products,
- Looking at the necessary features that both private labels and name brands must maintain in order for consumers to continue purchasing,
- Identifying current attitudes toward the economy, name brands and private labels and see how they relate to and/or explain current purchasing behaviour, and
- Providing recommendations how to counteract the emergence of private labels as a frequent purchase.
For more information on ConsumerTrack™ Insights, please contact Tim Bishop at 416-440-0310 ext. 341 or by email at tbishop@consultIMI.com.
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, GlobalPulse™, Impact, In-Store Marketing, Insights, Shopper Marketing, Syndicated Marketing Research, Turbulent Times