IMI International and the Sponsorship Marketing Council of Canada (SMCC) have partnered again for an exciting Breakfast Forum on March 25, 2010 to share more on 2010’s hot topic, social media.
Tim Bishop, Business Development, North America, will be speaking about social media measurement plus providing the latest insights and experience on how to measure ROI (and as a hint, it’s not about friends, fans or retweets…).
In recent years, social media has grown from a provocative set of online community chat rooms to a legitimate marketing communication vehicle that attracts millions of diverse users from around the world.
What is a marketer to do: Avoid social media until it becomes more proven since this all seems too “new” and “risky”? Or jump into it without a good understanding of how it compares to other marketing tools?
The safe bet is to understand its measurable impact. IMI International has been studying social media from its inception using ROI measurement models to evaluate it compared to all other marketing tactics.
Tim will highlight how to measure impact and ROI, plus share consumer insights, best practices and global case studies so that social media can be considered as an effective tool within your sponsorship activation toolkit.
For a summary of Tim’s presentation, please click to visit IMI International’s Downloads page and look under “Conferences”.
For more information on social media ROI and measurement, please contact Tim Bishop at 416-440-0310 ext. 341 or email at tbishop@consultIMI.com.
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, GlobalPulse™, Insights, Marketing ROI, Mobile Marketing, Properties, ROSMO, SMCC, Social Media, Sponsorship, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Word of Mouth