Research – Made In Canada
Vancouver 2010 Olympic Activation Study
Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum. Held annually, this year’s event is hosted in beautiful Whistler, BC, site of the 2010 Vancouver Winter Olympic and Paralympic Games.
Be the first to see research focused on actual in-market effectiveness, impact of recent brand activations, consumer-validated insights and recent Vancouver 2010 Winter Games observations. Whether you’re an official sponsor or simply delivering best-in-class activations without any sponsorship affiliation, you will learn best practices both on how to win in the current economic climate and during major events.
Derived from a study completed during February & March 2010 by IMI International and in association with TrojanOne, the key focus of this session will be on the 2010 Vancouver Olympic Games as well as other major properties. Don will isolate case studies on ‘who impacted consumers,’ ‘who avoided consumers’ and ‘means to optimize your activation plan going forward.’ Further, this session will detail not only recent sponsorship activations, but will include trending based on consumer research completed throughout prior years.
The key focus will be on the 2010 Vancouver Olympics plus other major properties, such as the Super Bowl, Grammy Awards, Daytona 500, NBA All Star Game, Mardi Gras and others.
Based on the study’s consumer-validated insights plus recent at-the-Games observation, IMI International will isolate some case studies on ‘who impacted consumers’, ‘who avoided consumers’ and means to optimize your activation plan going forward. Further, this session will detail not only recent sponsorship activations, but will include trending based on consumer research completed throughout prior years.
Highlights will include some of the ‘winner’ activations, featuring not only how marketing impacted behaviour, talk value and brand equity, but how winning campaigns engaged consumers. Additionally, the presentation will detail best practices both on how to win in the current economic climate and during major events, whether you are an official sponsor or simply delivering best-in-class activations without any sponsorship affiliation.
Tags: Advertising, Brand Activation, Brand Marketers, Canadian Sponsorship Forum, Consumer Insights, ConsumerTrack™, Don Mayo, Experiential, GlobalPulse™, Impact, Insights, Measurement, Olympics, Properties, Sponsorship, Syndicated Marketing Research, Trojan One, Whistler Conference, Word of Mouth