Archive for March, 2010

PMA Integrated Marketing Conference

Friday, March 12th, 2010

Dan Hunter, Partner, IMI International, has been asked to speak at the annual PMA Integrated Marketing Conference on March 23, 2010 on Shopper Marketing ROI & Metrics.

During his presentation, Dan will deliver consumer-validated insights, case studies and best practices in order to make your shopper marketing program succeed in a measureable way.

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Posted in Best Practices, Brand, Conferences & Events, IMI Speakers, Marketing ROI, Marketing Research, Shopper Marketing | No Comments »

SMCC: Social Media Measurement

Tuesday, March 9th, 2010

IMI International and the Sponsorship Marketing Council of Canada (SMCC) have partnered again for an exciting Breakfast Forum on March 25, 2010 to share more on 2010’s hot topic, social media.

Tim Bishop, Business Development, North America, will be speaking about social media measurement plus providing the latest insights and experience on how to measure ROI (and as a hint, it’s not about friends, fans or retweets…).

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Posted in Best Practices, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Mobile, New Technology, Sponsorship, Word of Mouth | No Comments »

Canadian Sponsorship Forum

Tuesday, March 2nd, 2010

Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.

Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.

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Posted in Advertising, Best Practices, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Partnerships, Sponsorship, Word of Mouth | No Comments »