The Shopper Marketing Forum has invited Dan Hunter, Partner of IMI International, to moderate a morning session during its upcoming conference on March 11, 2010. In its inaugural year, the Shopper Marketing Forum is presented by Strategy Magazine and LAUNCH!, the shopper marketing division of CIM.
The panel topic, “What Will Appeal to Tomorrow’s Shopper: Learn from Representatives Across All Sectors of the Shopper Marketing Industry” is sure to create an active discussion regarding the future of shopper marketing.
It will be interesting to hear what the panelists have to say, given their varied experience and backgrounds in the experiential, consulting, snack food and research spaces.
IMI International has extensive experience with shopper marketing and views shopper marketing as the management of the full path-to-purchase cycle. When done correctly, shopper marketing is a compelling, integrated approach to meeting consumer wants and needs and instilling a sense of confidence from the moment a brand first starts interacting with consumers.
To learn more about Shopper Marketing and how IMI International can help your brand or agency meet its goals, please contact Dan Hunter at 416-440-0310 ext. 233 or email at dhunter@consultIMI.com.
Tags: Brand Activation, Brand Marketers, Consumer Insights, Dan Hunter, Experiential, In-Store Marketing, Insights, LAUNCH!, Measurement, Mobile Marketing, Path-to-Purchase Cycle, Shopper Marketing, Shopper Marketing Forum, Strategy, Toronto Conference, Word of Mouth