Country: United States
Category: Financial Services
Date: February 2010
Tactic: Advertising, New Technology
Visa Activates Around 3-D Subway Station Video
Description:
Visa is launching a month-long initiative in New York City’s Grand Central Terminal, covering the subway corridor with 3-D video with audio plus static images from the company’s global Olympic-themed “Go World” advertising campaign.
An estimated 3 million people will pass through Grand Central Terminal’s subway corridor during the 28-day campaign period.
Street teams will hand out 3-D glasses that will allow commuters to view the 3-D commercials during selected times.
Visa is also launching social media campaigns to promote its “Olympic Winter Games Trip for Life” sweepstakes. On YouTube, Visa will introduce a complete redesign and content refresh of the “Go World” channel and feature six new commercials prior to air on television.
Source:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121671
Tags: 3-D, Brand Activation, Brand Marketers, Experiential, GlobalPulse™, LCD, New York City, Olympics, Visa