The Shopper Marketing Forum has invited Dan Hunter, Partner of IMI International, to moderate a morning session during its upcoming conference on March 11, 2010.
The panel topic, “What Will Appeal to Tomorrow’s Shopper: Learn from Representatives Across All Sectors of the Shopper Marketing Industry” is sure to create an active discussion regarding the future of shopper marketing.
Experiential Marketing Forum (EMF) members continue to learn with IMI International as part of the forum partnership to keep members abreast of the latest insights, research and methodologies in the industry.
This month’s topic is “How to Measure & Optimize Experiential Marketing” which is a three-step process.
In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest advertising and technology marketing:
Visa is launching a month-long initiative in New York City’s Grand Central Terminal, covering the subway corridor with extensive 3-D video with audio plus static images from the company’s global Olympic-themed “Go World” advertising campaign.
