IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, Winning in an Economic Decline.

This Canadian consumer insights module conducted in autumn 2009 looks at a number of topics, including:

• How consumers viewed the recession during 2009
• The effect of the recession on various marketing tactics
• The changing attitudes of consumers and how these can explain the change in marketing tactic effectiveness
• Brand health with 85 brands ranked based on consumer responses
• Brand-specific examples of good and bad tactics used over the last 2 years
• Keys to your marketing success in 2010

This module provides a look into how consumers are thinking, what tactics will work the hardest for you and how brands have utilized these to their advantage.

For more information on ConsumerTrack™ Insights, please contact Tim Bishop at 416-440-0310 ext. 341 or by email at tbishop@consultIMI.com.

Tags: Advertising, Brand Activation, Consumer Insights, ConsumerTrack™, In-Store Marketing, Insights, Marketing ROI, Measurement, Mobile Marketing, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth

This entry was posted on Friday, January 15th, 2010 at 2:10 pm and is filed under Advertising, Best Practices, Brand, ConsumerTrack™, Experiential, Marketing Research, Mobile, Multimedia, New Technology, Partnerships, Sponsorship, Turbulent Times, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.