Julius Diamond, Founder and President of IMI International, is headlining the upcoming Infopresse Promotions Conference being hosted in Montreal on February 17, 2010. 

The topic, “Optimizing Your Marketing Effectiveness and ROI”, will showcase the latest in IMI International’s consumer insights completed across Canada in Q4 2009.  Specifically, Julius will highlight the influence of promotions and brand activation on retail activity, brand purchasing and brand image. 

This session will provide attendees with the facts on the impact of promotions, events, sponsorships, advertising, pricing, social media and digital now versus two years ago.  Further, this session will provide delegates with fact-based case studies for agencies, retailers, marketers, governments, services and brands on means to optimize their marketing effectiveness and ROI.  

IMI International consults and provides strategic resources across the globe and will share these insights and case studies specific to the Quebec marketplace versus the rest of Canada and rest of North America.

About Julius Diamond: 

For close to 40 years, IMI International has focused on helping its clients maximize their return on investment from marketing and communication programs. Julius has been involved in the founding of two other companies: A retail shoe repair chain that operated throughout North America and a real estate development company with assets and operations in Canada and the United States. Mr. Diamond has been involved with several charity organizations and sits on the board of advisors of several small companies. Julius has direct experience in marketing, sales, finance and operations and graduated from the Ivy School of Business at the University of Western Ontario in 1966 and has an MBA from the University of California at Berkeley.

Tags: Advertising, Brand Activation, ConsumerTrack™, Experiential, GlobalPulse™, Insights, Julius Diamond, Mobile Marketing, Montreal Conference, Sponsorship, Syndicated Marketing Research, Twitter

This entry was posted on Wednesday, January 27th, 2010 at 5:50 pm and is filed under Advertising, Brand, Conferences & Events, ConsumerTrack™, Experiential, GlobalPulse™, IMI Speakers, Marketing ROI, Marketing Research, Sponsorship, Turbulent Times. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.