Julius Diamond, Founder and President of IMI International, is headlining the upcoming Infopresse Promotions Conference being hosted in Montreal on February 17, 2010.
The topic, “Optimizing Your Marketing Effectiveness and ROI”, will showcase the latest IMI International consumer insights on the influence of promotions and brand activation on retail activity, brand purchasing and image.
IMI International’s ConsumerTrack™ Insights Team recently completed its latest study, Winning in an Economic Decline.
This module provides a look into how consumers are thinking, what tactics will work the hardest for you and how brands have utilized these to their advantage.
With both experiential marketing and digital media campaigns attracting significant attention from marketers, brands and agencies, it’s important to understand how to best leverage these powerful communication tools.
IMI International’s latest consumer research, on behalf of Experiential Marketing Forum (EMF) members globally, reveals that experiential programs that include a push to web can drive stronger conversion to purchase by extending the live experience and brand conversations to online.
