Archive for 2010
Tuesday, August 31st, 2010
Don Mayo, Global Managing Partner of IMI International, is a leading conference speaker for the 2010 Engagement Marketing Conference.
Speaking on the topic of “Look who’s engaged!”, Don will be sharing global trends & best practices from IMI International’s extensive experience in the field.
Tags: Brand Activation, Consumer Insights, Don Mayo, Engagement, Impact, Marketing ROI, Toronto Conference
Posted in Best Practices, Conferences & Events, Experiential, IMI Speakers, Marketing ROI, Marketing Research | No Comments »
Wednesday, August 25th, 2010
As part of an on-going commitment to sponsorship ROI and measurement excellence, IMI International has completed its latest large-scale sports property study for the FIFA World Cup 2010 in South Africa.
Complete perspective and context on the property, sponsoring brands, fan engagement and more is available with the key sponsorship topics covered in depth.
Tags: Athletes, Brand Activation, Consumer Insights, ConsumerTrack™, FIFA, GlobalPulse™, Insights, Marketing ROI, Measurement, Partnership, Properties, ROSMO, Social Media, South Africa, Sponsorship, Syndicated Marketing Research, Viewership, World Cup
Posted in Advertising, ConsumerTrack™, GlobalPulse™, Marketing ROI, Marketing Research, Media Coverage, Mobile, Multimedia, New Technology, Partnerships, Sponsorship | No Comments »
Wednesday, August 18th, 2010
In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
This month’s topic focuses on repeat experiential event attendees and how those who return to events have been shown to have greater brand love and purchase intent for participating brands.
Tags: Brand Activation, EMF, Experiential, Marketing ROI, Partnership, Properties, Purchase Intent, Repeat Visits, ROSMO, Sponsorship
Posted in Experiential, Marketing Research, Partnerships, Sponsorship | No Comments »
Thursday, July 8th, 2010
With the Canadian economy making strides in recovery, it would stand to reason that there would be renewed optimism and activity in the business world.
Results from the first-ever Marketing Confidence Index, measured in conjunction with the Gauge Report, an annual survey of marketing professionals conducted by IMI International and Cossette, have revealed otherwise.
Tags: Brand Activation, Brand Marketers, Confidence Index, Gauge, Insights, Jules Diamond, Measurement, Media Coverage, Strategy, Syndicated Marketing Research, Tim Bishop, Toronto Conference, Turbulent Times
Posted in Best Practices, Brand, Conferences & Events, Consulting, IMI Speakers, Marketing ROI, Marketing Research, Media Coverage, Turbulent Times | No Comments »
Monday, July 5th, 2010
IMI International’s “research demonstrates a massive appetite among sports fans for a second NHL team in Toronto, roughly double the interest in attracting an NFL team”, as reported in today’s Globe and Mail.
IMI International’s study in April 2010 across the GTA and Golden Horseshoe surrounding Toronto was conducted to determine the interest, impact and potential of a NHL team was for Hamilton, Kitchener and a second team in Toronto.
Tags: Brand Marketers, Consumer Insights, Globe and Mail, Insights, Measurement, NHL Expansion, Partnership, Properties, ROSMO, Sponsorship, Strategy, Syndicated Marketing Research
Posted in Brand, Consulting, Marketing Research, Media Coverage, Partnerships, Sponsorship | No Comments »
Friday, July 2nd, 2010
In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
This month’s topic focuses on learnings from a recent IMI International case study how recommendations are trusted most in person or over the phone and less via social media.
Tags: Brand Activation, Consumer Insights, EMF, Experiential, Impact, In-Store Marketing, Insights, Mobile Marketing, Product Recommendations, Social Media, Strategy, Word of Mouth
Posted in Experiential, Marketing Research, Mobile, New Technology, Shopper Marketing, Word of Mouth | No Comments »
Monday, June 21st, 2010
This summer, the PMA, the Promotion Marketing Association, has added Don Mayo, Global Managing Partner of IMI International to its Board of Directors.
As noted on the PMA’s website, the Promotion Marketing Association, established in 1911, is the premier not-for-profit organization and resource for research, education and collaboration for marketing professionals.
Tags: Brand Marketers, Don Mayo, Media Coverage, Partnership, PMA, Promotion
Posted in Conferences & Events, IMI Speakers, Media Coverage, Partnerships | No Comments »
Tuesday, June 8th, 2010
In partnership with the Experiential Marketing Forum, EMF, the latest research article has recently been posted to the IMI International Downloads page.
Recently on the EMF posts, there has been a lot of reference to a change in consumer buying habits as a result of the economic conditions in recent times.
Tags: Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Dan Hunter, EMF, Experiential, In-Store Marketing, Insights, Marketing ROI, Measurement, Shopper Marketing, Syndicated Marketing Research, Turbulent Times
Posted in Advertising, Best Practices, Brand, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Shopper Marketing, Turbulent Times | No Comments »
Wednesday, May 26th, 2010
In this ever-changing marketing landscape, it’s critical to know what is happening in your category and in others around the world. This week’s GlobalPulse™ Case Study provides a look into the very latest shopper marketing news: Retailers are now reducing the amount of choice on their shelves.
After years of tempting customers with ever expanding arrays of brands, hues, sizes and flavours, they’re racing to simplify their offerings.
Tags: Brand Marketers, GlobalPulse™, Impact, In-Store Marketing, Insights, Shopper Marketing, Syndicated Marketing Research
Posted in Advertising, Best Practices, Brand, GlobalPulse™, Marketing ROI, Marketing Research, Shopper Marketing | No Comments »
Monday, May 17th, 2010
A recent cover story by Marketing Magazine in its April 19, 2010 edition focused on the female consumer, specifically in relation to the amount and type of communications that are being directed at them.
As the headline notes, “if women hold so much buying power, why aren’t marketers doing a better job of communicating to them? Kristin Laird outlines the key ways companies can meet the needs of female consumers”.
Tags: Advertising, Brand Activation, Brand Marketers, Consumer Insights, ConsumerTrack™, Experiential, Impact, In-Store Marketing, Insights, Marketing ROI, Measurement, Shopper Marketing, Sponsorship, Syndicated Marketing Research, Turbulent Times, Word of Mouth
Posted in Advertising, Brand, ConsumerTrack™, Experiential, Marketing ROI, Marketing Research, Mobile, Shopper Marketing, Sponsorship, Turbulent Times, Word of Mouth | No Comments »
